SINGAPORE — The Hong Kong Tourism Board (HKTB) has appointed Liew Chian Jia as Regional Director of Southeast Asia effective January 11. In her new role, Liew will lead the development and implementation of HKTB’s marketing strategies in Southeast Asia.
HKTB Executive Director Dane Cheng expressed, “With Chian Jia’s extensive tourism experience and strong regional trade connections, I am sure she will lead the team to new heights and contribute significantly to the growth of the Southeast Asian market for Hong Kong tourism.”
Liew joined HKTB in 2017 and has been instrumental in driving trade partnerships and marketing Hong Kong to the travel trade in the Southeast Asia region. Before this appointment, Liew was the Director of Trade Marketing for the Southeast Asia region for the HKTB.
Liew was appointed to succeed Martin Gwee, who had been with the HKTB since 2016.
