NEW YORK, USA — On the heels of recent key additions such as EP Molly Mitchell and directors Laura Martinova and Ronald Koetzier, New York-based production company Identity continues to build on its acclaimed directorial roster by signing on commercial vet Daniel Sheppard.
A self-proclaimed “billiards player who directs commercials in his free time,” Sheppard has spent nearly two decades in the advertising industry, first starting out as an agency creative before finding his true calling behind the lens. In the nearly 15 years since, Sheppard has crafted and honed his own unique directing style, one that is reflected in eye-catching, often humorous spots for the likes of Hershey’s, LG, Sprint, Little Caesars, and VH1, to name a few.
Describing his approach, Daniel shared, “I like to push the style of the worlds I’m shooting in. Even when our location calls for a simple living room, I think there are creative and subtle ways to push the look of the film so it still feels familiar, but stylized in a way that gives us a customized look. As for the humor, I often try to find the weirdness in the script and figure out how to turn that into an unexpected twist.”
It’s in fact Daniel’s distinctive style, vision, and output that make him a perfect fit for Identity according to the company’s Executive Producer Molly Mitchell, who is quick to lavish praise upon her newest signing.
“Encountering an individual like Daniel is a rarity unto itself,” she said. “His touch transforms each script, infusing it with a uniquely intricate perspective that becomes an integral part of his creative tapestry. A true maestro, Daniel embodies not just profound expertise, but also a pioneering zeal that resonates harmoniously with our company’s core values. His brilliance is nothing short of captivating, and we’re absolutely elated to announce his addition to our esteemed roster.”
