Singapore – Lowe Singapore appointments of Marco Milesi as Chief Executive Officer as part of an overall re-structuring of Lowe in the region. With the new role, Milesi will continue to serve as Global Business Director on ‘Clear. The restructure will see the departure of outgoing CEO, Bryan Easton, at the end of his contract.
On this development, Tony Wright, Chairman, Lowe Worldwide stated, “Marco brings with him considerable international experience including assignments in the US, Latin America, Italy and Russia. His most recent role with Lowe was as Global Business Director, managing Unilever’s Walls Ice Cream brand, based in Madrid. I am confident that under Marco’s leadership, our Singapore office will continue more aggressively on its growth path and deliver creative communication solutions that support clients’ objectives”.
To further strengthen its regional operation and ensure seamless communication amongst all countries within Lowe SEA, the agency plans to form a South East Asia Management Board. The Management Board will play a key role in servicing current and future regional as well as global clients. It will also play a critical role in sharing consumer insights, facilitating training and creative resources across regional Lowe offices.
“The announcement of the SEA Management Board is a step towards further strengthening our regional operations. Creating campaigns that are rooted in key consumer insights and our expertise in understanding the multicultural consumer is the key to our success in Asia. With this new initiative, we are poised to elevate our creative and integrated communications excellence to the next level”, added Wright.
The board will comprise of Charuvarn Vanasin, Chairman Emeritus, Lowe Thailand, Tony Prehn, Chief Executive Officer, Lowe Thailand, Marco Milesi, Chief Executive Officer, Lowe Singapore, Rupen Desai, Operating Director – Unilever Asia, Joseph Tan, Country Technical Advisor, Lowe Indonesia and Ian Courts, who will relocate to Singapore from Lowe London to take on the role of Regional Finance Director.
Lowe Singapore has business units covering the full spectrum of communications specialties, and is a key center for Lowe in Asia. By its ‘High Value Ideas’, Lowe offices in Asia are consistent winners of local, regional and international awards for outstanding creative work.
