MANILA, PHILIPPINES — Every brand, every service, every business requires a competitive advantage in its battle for share of choice. But equally important is a brand’s creative strength. Those who truly embrace the power of creativity will always have an unfair advantage over their rivals.
It is this core belief behind the Philippine Creative Guild’s theme as they kick things off for the year 2025: The Creative Edge.
This year’s Creative Guild is led by Joe Dy (Chief Creative Officer at VML Manila) who serves as the incoming President. He is joined by accomplished creative leaders Mela Advincula (Group Creative Director at Leo Burnett Manila), Abi Aquino (CCO at MullenLowe Treyna), Janlo Cui (Business Director-Creatives at Havas Media Ortega), John Ed DeVera (Executive Creative Director, BOLT TBWA), Greg Martin III (ECD at Ace Saatchi & Saatchi), Russell Molina (Chief Digital Officer at Seven AD), Miko Quiogue (ECD at Dentsu Creative), Sid Samodio (ECD at McCann Worldgroup Philippines) and Noah Valdez, (ECD at Ogilvy Philippines).
“It is our belief that creativity, done well and done right, can still serve as the main factor that tips the scales in one brand’s favor. And we see examples of this every day in various pla`orms, innovations and channels,” explained Joe Dy. “For all the evolution, best practices and disruptors we’ve seen in emerging technology, it is still creativity that elevates and amplifies its potential.”
Among the many responsibilities of the Creative Guild include the staging of the annual Kidlat Awards and the Young Creative Competitions for Cannes and Spikes. As the official partner of Cannes Lions Festival in the Philippines, the 4A’s and the Creative Guild are tasked with selecting the country’s representatives to the two prestigious shows.
This year, the Guild will also be expanding the Kidlat Awards by introducing new awards, a new category, and proactively engaging the academe through strategic efforts, details of which will soon be announced.
