TAIPEI, TAIWAN — OMD Taiwan has appointed Jason Chen as General Manager, effective April 09, reporting directly to Kelly Huang, CEO of Omnicom Media Group Taiwan. As GM, Jason will focus on the continuous development and growth of OMD’s client partnerships, commercial operations, product, talent, and culture.
With over 18 years of experience in digital and media, Jason returns to the OMG network armed with extensive expertise in marketing, data-driven marketing technology, media integration, and client service. He previously spent nearly a decade at OMG and OMD in Taiwan, spearheading digital transformation for clients.
His expertise in these domains is invaluable to OMD, and the agency network will leverage his wealth of experience and insights, combining media, data, and marketing technology to create win-win marketing campaigns for brands and consumers.
Jason Chen emphasized his commitment to leveraging his extensive experience to address the challenges and opportunities brought about by the rapid development of marketing technology. In his new role, he will lead the team in utilizing global resources, technology, and data insights tools to enhance OMD’s competitiveness and talent development and deepen the agile thinking within the agency brand. His main aim is to assist brands in creating better consumer experiences, continuously strengthen the leading position of client brands, and drive business growth, making OMD the most trusted business partner for clients.
Jason was most recently with GroupM and also worked at d.vibe Digital, dentsu Solution Center, and tech start-up Ainotam, making significant industry contributions in the areas of media, data, and marketing technology. Overall, his remarkable leadership earned him several accolades, including Manager Magazine’s Annual Top 100 MVP honor in 2017, and numerous successful pitch wins resulting in internationally acclaimed case studies for various brands.
Commenting on Jason Chen’s appointment, Charlotte Lee, CEO of OMD Asia Pacific, said, “Jason’s demonstrated expertise in client management, business operations, and digital strategy presents a significant advantage for OMD in Taiwan, especially as we capitalize on emerging opportunities to explore new possibilities for our clients.His recruitment aligns with our ambition to accelerate growth through digital leadership, business transformation, and a connected culture.”
Kelly Huang, CEO of Omnicom Media Group Taiwan, expressed confidence in Chen, stating, “Jason’s leadership in digital transformation at OMG and OMD makes him one of the most influential figures in our industry. In recent years, OMD has been actively transforming and expanding, keeping pace with the rapid changes in the market. In this rapidly changing market environment, talent, data, and client servicing have always been core values of our group. Faced with the current changes in the environment, we need an agile-thinking team. We are very pleased that Jason has returned and accepted this new challenge. We believe that under his leadership, OMD will once again reach new heights and create new milestones.”
