MANILA, PHILIPPINES — Advertising and marketing solutions firm FCB Manila appointed multi-awarded Jenny Nadong as its new Chief Creative Officer, who began her role last January 04. Jenny brings with her decades of experience leading campaigns for top brands in FMCG, telco, real estate, travel, and banking industries.
Jenny joined FCB Manila to reinforce the Agency’s pool of creative talents with a strategic point of view to sharpen creative output, beginning with streamlining processes, internal dynamics, and relationships that will lead them to fortune, culture, and fame.
“It will be a year of reboot and refresh for FCB Manila’s creative team — spirit-wise, work-wise, anchored on true integrated marketing thinking and discipline and guided by our ‘never finished’ mantra,” Jenny shared.
Jenny added that she intends to lead the FCB creative team with eyes wide open to current situations that affect the Philippine advertising industry. “Geopolitics and a growing search for meaning and purpose impact marketing and communication. We are duty-bound to get involved in discussions about sustainability, peace, diversity, equality and inclusion, and other pressing matters,” Jenny said. “We are seeing a creative industry arming itself for that, rebuilding itself towards the goal.”
FCB Manila Chief Executive Officer Lizette Santos expressed confidence in the kind of leadership Jenny brings. “Through Jenny’s unique vision, energy, and talent, I am sure that FCB Manila will soar to the heights we dream of. Our goals for FCB Manila in the future are set, and we are excited to be guided by Jenny as we move forward,” she said.
Being part of the current Creative Guild of the Philippines board, Jenny sees a rekindling of the community “that transcends disciplines, crossing barriers, hurdling known limitations to arrive at meaning and to inspire meaning.”
Before joining FCB Manila, Jenny started her career at Lowe and was at the creative helm of agencies such as Crush, Saatchi, VMLY&R and Evident.
