SINGAPORE — Omnicom Media Group Singapore (OMG Singapore) has promoted Jourdan Tan to General Manager for Digital Capabilities and Transformation. He is responsible for driving capabilities spanning SEO, Programmatic, Performance Hub and Planning and Supply.
Jourdan also oversees OMG Singapore’s digital capabilities, and drives best practices, talent expansion and knowledge. He is part of the OMG Singapore executive committee comprising CEO Chloe Neo; CFO Reynold Seah; Head of Investments and Commercial Anita Yeong; OMD Singapore CEO Sadhan Mishra; and PHD Singapore MD Sumiati Hashim, and will continue working with them to steer the Singapore operations.
Commenting on his promotion, CEO Chloe Neo said, “Jourdan’s ability to harness the power of digital capabilities across a diversified group of thriving talent, innovative products and solutions reflects his comprehensive understanding of the digital ecosystem as well as his future forward leadership. His leadership and generative mindset have been instrumental in the organization’s digital transformation. OMG Singapore is riding on the wave of success, having rising a notch to #2 in both COMvergence and RECMA 2023 Billings Rankings with significant share in non-traditional billings. This is a testament to OMG’s suite of advanced capabilities and future-facing solutions we have continually invested in and established over the years. I congratulate Jourdan on this well-deserved promotion and look forward to working with him and the Singapore executive committee to take OMG to greater heights.”
Jourdan was most recently Head of Digital Transformation and Capabilities and previously helmed the role of Head of Performance at OMG Singapore.
Under Jourdan’s astute leadership, his team doubled in strength, with strong retention and succession, a reflection of his ability to attract, develop, and progress top talents in the digital landscape. Jourdan also formed a task force to foster the growth of OMG Singapore’s digital community, and designs and leads quarterly digital sessions to ensure the teams are kept abreast of new content from industry partners.
Jourdan said, “I am honored to take on the role of General Manager of Digital Transformation and Capabilities. As we navigate this ever-evolving digital landscape, our growth mindset will be our compass, guiding us to adapt and innovate for the future. Our focus is on delivering robust capabilities with cutting-edge technology and data, ensuring operational excellence at every step. But at the heart of this transformation journey is our commitment to nurturing our people and talents, as they are the true drivers of our success.”
