SYDNEY, AUSTRALIA — Ogilvy Network ANZ, a New York City-based British advertising, marketing, and public relations agency, continued to build its pool of proven creative talent, announcing the hire of Lisa Down and Leila Cranswick as Creative Directors (CDs) in Sydney this week.
The duo will work closely with Ogilvy Network ANZ Chief Creative Officer, Toby Talbot, and the Ogilvy Sydney creative leaders, tapping into and working with the agency’s multiple pillars as part of its focus on borderless creativity.
Creating a name for themselves at BMF over many years, Lisa and Leila have worked jointly for several years as Associate Creative Directors and Innovation Leads across a range of leading brands, together creating award-winning campaigns for clients such as ALDI, Tourism Tasmania, TAL, the Federal Government, and Insuranceline among others.
Toby said, “To say I’m excited that Lisa and Leila are joining Ogilvy would be something of an understatement. The strength and depth of their work at BMF really impresses. The Tourism Tasmania ‘Off Season’. Divine. ‘One Talk at a Time’ for New South Wales Government. Deftly handled. I can’t wait to see what they do for us as newly minted CDs.”
Ogilvy Sydney ECD Bridget Jung added, “Bringing a team of this caliber to Ogilvy is truly exciting and speaks volumes about our continued commitment to investing in the best creative talent. Beyond the work, they’re smart, nice, and rock a great line in alliterated first names.”
Leila brings a broad range of experience to the role, having spent close to eight years working abroad in the photographic industry, before turning her hand to art direction. In nearly a decade of advertising, she’s worked on ALDI, Tourism Tasmania, TAL, Budget Direct, and Harley Davidson as well as winning the joint Award School Tutor of the Year in 2020.
During her nine-plus years at BMF, Lisa’s experience includes everything from leading ALDI retail copy to creating highly effective integrated campaigns for nearly every client in the building. She has tutored at Award School and presented at D&AD Shift Sydney.
They jointly said, “The enthusiasm about Ogilvy from Toby, Bridget, and the rest of the team was palpable from the start, and clearly it became pretty infectious. We’re excited to move into the next phase of our careers with great agency leaders and clients.”
Lisa and Leila’s hire followed other recent creative appointments across the Ogilvy network, including Chris Andrews and Ant Simmons as GCDs in Melbourne, and a range of creative promotions within the Ogilvy Sydney team.
Ogilvy also received a raft of recent accolades for its work; last month, it won both WARC’s #Creative100 and #Effective100 for the second year in a row.
