MANILA, PHILIPPINES — Joy Crookes has today shared her new single ‘When You Were Mine’, which premiered as Charli XCX’s Hottest Record on BBC Radio 1. Potentially Joy’s most cinematic single yet, built around a full brass section and detailing nostalgic summer nights in Brixton, ‘When You Were Mine’ is next in line in a series of immaculate singles from Joy’s debut album Skin, which will be released on October 15th via Insanity Records. The track is co-produced by Blue May, Eg White, and Jonny Lattimer. The latter two names are also co-writers on the track.
Of the song Joy explains, “‘When You Were Mine’ is a song I wrote about an ex-partner that ended up being with a man after we broke up. It’s a song about accepting their love, but wishing the same for myself. I wrote it with the backdrop of Brixton because that is where their love unfolded and where I spent a lot of my childhood. We recorded a brass section (it was my first time recording brass and excited was an understatement); we wanted it to sound messy so Japanese whiskey was involved and listening to lots of Ebo Taylor.”
With Joy credited as an executive producer on the album, alongside the formidable Blue May (Kano, Blood Orange), Skin is a hugely personal, game-changing body of work from one of the UK’s boldest and brightest young talents. The album features moving title track ‘Skin’, released last week, as well as lead single ‘Feet Don’t Fail Me Now’; bright and breezy on the surface, with a thumping, addictive bassline, the track is full of blistering irony, in which Joy explores the pitfalls of online activism. ‘Feet Don’t Fail Me Now’ premiered as Annie Mac’s Hottest Record on BBC Radio 1 last month, and went on to be both Annie and Clara Amfo’s Tune of the Week, as well as winning praise from the likes of the Observer, NME, Billboard, Sunday Times Culture, and more. Its accompanying video, directed by Taz Tron Delix (Stormzy, Headie One, Berwyn), is truly celebratory, shot around London featuring Joy and a supporting cast reflective of the multicultural landscape of Joy’s hometown. Skin’s album artwork is shot by Carlota Guerrero, who has previously worked with Arca, Chloe x Halle, and Solange for all of her imagery for A Seat At The Table.
Joy’s debut album Skin is a collection of songs built and honed throughout her adolescence and into her early twenties, and finessed last year within the most turbulent of circumstances. Touching on topics such as mental health, relationships, and politics all with grace and sensitivity, Joy has created what can only be described as a truly special body of work that is both perfectly of the moment, and entirely timeless. Joy explains “Skin is my debut album and the proudest work I have made to date. It is an auto biographical body of work covering subjects from casual sex to generational trauma, abuse of power and mental health.
“I was fortunate enough to make this first album with the exceptionally talented producer Blue May. I sat across the whole production process and I’m proud to say I’ve been credited with Blue as a co-executive producer. The majority of the album was made at the incredible Konk Studios; we also had the pleasure of recording an 18 piece string section at Abbey Road Studios in the famous Studio 2, and we recorded pick up vocals all over the place, from a random hotel room in East London, through to a home studio in Clapton. London is in the DNA of this album.
“The word skin massively resonates with me as biologically it is one of the strongest parts of our bodies, however socially and externally it is often used against us. This juxtaposition is grappled with throughout the album; lyrically my album is effectively a collection of stories. The record consists of songs I wrote at the mere age of 15 up until 21. This is an album about my identity.”
A proud South Londoner of Bangladesh and Irish heritage, Joy Crookes is a singer-songwriter, a masterful instrumentalist, a Brit nominated rising star, and an artist who sees herself as part of a beautiful eco system of storytellers, mavericks, and salt of the earth Londoners. Her unique approach to storytelling within her songs, partnered with her infectious charisma has seen her become a treasured and trusted new voice both musically and across her social media. Joy uses her creativity as a tool to understand her own identity, her place in the world, and her relationships within it.
At just 22, she has acquired the most fiercely of loyal fanbases, notching streams into the hundreds of millions and has cemented herself as an important, influential part of new British music. After being nominated for the Brits Rising Star award as well as placing fourth on the BBC Sound Poll, Joy went on to become the most widely tipped artist of 2020 and sold out her debut UK tour in a matter of hours. She was due to support Harry Styles at The O2 in London pre-pandemic, and has played Glastonbury, BBC Radio 1’s Big Weekend, Later… With Jools Holland, and her own sold out shows across the UK and Europe.
