BANGKOK, THAILAND — Integrated communications agency Mutant has officially opened its first office in Thailand, expanding its regional capabilities with Vorasit Turongsomboon at the helm to scale its operations locally.
As Country Manager, Vorasit is tasked with growing Mutant’s presence across Thailand and providing support for regional clients by leading, running, and delivering strategic and results-driven campaigns across PR, content, social media, and branding.
Vorasit, who was previously Managing Director at MSL Thailand and spent almost 10 years with Procter & Gamble Thailand, brings more than 15 years of experience to Mutant. Most recently, in his role at MSL Thailand, Vorasit was responsible for significant business wins such as Nestlé, PTTEP, Arcelik Hitachi, and Hong Kong Tourism Board, as well as leading the group through transitions and restructuring the firm’s strategic approach to PR. Before this, Vorasit was a nine-year senior brand manager at P&G, leading PR and communications for brands in Thailand, including SK-II, Olay, Pantene, Head & Shoulders, Downy, Gillette, and Oral-B.
The addition of Mutant Thailand brings the agency’s regional headcount to 60, including Singapore, Malaysia, and Indonesia teams.
“Thailand is an incredibly exciting market with huge growth potential – and client demand made it an obvious choice for us to factor it into Mutant’s regional growth plans. The Thailand team has hit the ground running, and I am thrilled to have someone with the experience and profile of Vorasit to take the lead and showcase Mutant’s results-driven approach to clients across Thailand,” said Joseph Barratt, Mutant CEO.
“Thailand’s PR landscape is evolving very fast, and so it’s apt that Mutant stands for the ability to adapt and evolve. It takes a collective team of strategic PR experts with a deep understanding of local Thai media and the influencer landscape to achieve results with both speed and quality. With Mutant’s regional network of experts across ASEAN and the agility of being an independent agency, I am excited to bring everything Mutant has to offer to both clients and potential talent in Thailand,” commented Vorasit.
“As we embark on building Mutant Thailand, I’m very happy to take charge in translating both the results and the culture Mutant is known for to a local audience,” he added.
Mutant Thailand has also hired Chanidapha Chongpatiyutt (Cherry) as Senior Manager. Previously from Hill & Knowlton Strategies, Cherry has worked with a variety of clients across oil and energy, F&B, retail, tech, and entertainment and streaming services.
Other new hires include Ritthisak Wongpanngam (Bite) and Indhuwan Punyaratabandhu (Tarn) as Managers, and Pimpisa Haochatturat (Luka) as PR Specialist.
