SINGAPORE — Mutant, a trailblazing strategic communications agency in Southeast Asia, is thrilled to announce the promotion of Abraham Christopher to Regional Head of Client Success. In this role, Abraham will spearhead the agency’s mission to deliver transformative, integrated, and results-driven communication solutions for both current and future clients, while also propelling the agency’s continued growth and dominance in the region.
Since joining the Mutant’s Singapore-based team in 2021, Abraham has helped drive regional business development as the agency has expanded to four markets – Singapore, Malaysia, Indonesia, and Thailand. Mutant’s impressive client roster today includes leading brands such as Sport Singapore, Epson, SEEK Asia, M1, Disney+, and Brown-Forman, among others.
Abraham’s promotion follows a stellar tenure as Head of PR and Social Media, during which he played a pivotal role in securing high-profile clients, achieving exceptional results for brands, and elevating both agency culture and staff capabilities. His leadership has not only spurred client success, but also garnered prestigious awards for himself, the agency, and its clients.
In his new position, Abraham will guide clients through the complexities of an evolving economic landscape to help them achieve their business and communication objectives with confidence. Abraham’s journey with Mutant began nearly four years ago, following stints at Edelman and Weber Shandwick. With over a decade of experience and expertise spanning consumer and corporate public relations, social media strategy, crisis management, and more, Abraham brings a wealth of knowledge and an innovative approach to the table.
Mutant is proud to have a leader of Abraham’s caliber driving its next chapter of success across Southeast Asia alongside its strong bench of leaders: Archana Menon – Country Manager Malaysia, Tanya Tresnasari – Country Manager Indonesia, Rebecca Lewis – Brand Strategy Director, Lina Marican – Regional Managing Director and Joseph Barratt – Founder, CEO.