KUALA LUMPUR, MALAYSIA — Naga DDB Tribal is on a march to reinforce and simultaneously grow in its position as a collective of strategic marketing consultants and creative solutionists that truly understand culture, business, and the consumer. The agency’s mission is to deliver comprehensive marketing solutions coupled with the best expertise in the industry by leveraging a growing suite of in-house capabilities and extended specialist services from its sister agencies within the Foetus Group of Companies (Holding company of Naga DDB Tribal), as well as its strategic partnerships. Central to this mission is a commitment to its clientele to offer and drive innovation-led creative experiences that embrace new and growing technologies, including AI and VR, as well as emerging media platforms.
Enduring commitment towards investing in creative excellence
To realize this vision, Naga DDB Tribal has committed to bolstering its creative leadership team with multi-faceted leaders who have proven able to drive forward initiatives in content, design, entertainment, tech, and culture while uplifting the standards of an agency’s core service offerings. The recent addition of these creative leaders marks a significant step in the agency’s journey toward achieving this goal. Their diverse expertise and worldview approaches will ensure the agency continues to elevate its capabilities in delivering groundbreaking and impactful campaigns for its clients.
Meet the new creative leaders
Vix Chandra – Executive Creative Director
Championing Creativity, Content Marketing, and Pop Culture Integration
Vix Chandra joins Naga DDB Tribal, bringing 18 years of diverse experience with a unique and global perspective on creativity, content marketing, brand strategy, and pop culture. Vix has held prominent roles at Red Bull Media House, Austria’s largest agency LOOP, and On in Switzerland, where he excelled in integrated marketing, strategic collaborations, and content generation. Key markers include elevating Porsche’s new global brand persona – from traditional luxury to contemporary chic; kicking off On’s recent foray into popular culture and ushering a new age for the running brand; and orchestrating some of Red Bull’s most important key Social Media moments in music and dance. Vix’s campaign includes works with cultural luminaries in the likes of Bjork, A$AP Rocky, Eric Cantona, Olivier Rousteing, Onda, Yaeji, and Mollie Mills. His creative leadership and ability to integrate entertainment and culture into marketing strategies will be instrumental in advancing the agency’s creative offerings whilst enhancing its Digital Experience and Content Studio services. Vix will lead the agency’s creative direction forward alongside Alvin Teoh (Chief Creative Officer) and Nik Radzi (Executive Creative Director), ensuring an increasingly varied and strengthened creative leadership team.
Loo Swee Mei – Senior Creative Director
Leading Innovative Campaigns and Excellence in Art & Design
Loo Swee Mei brings nearly two decades of experience in both agency and client roles. Mei’s career has spanned across agencies such as FCB Malaysia, Ogilvy, Dentsu, and Spin, and includes leadership roles at Dentsu Shanghai and Shanghai Disney Resort. Her personalized approach has driven successful campaigns for brands such as Canon, Toyota, Malaysia International Airports, KFC, PlayStation 5, and Nespresso. Mei’s expertise in creative ideation, art and design, creative tech, and new media will significantly enhance Naga DDB Tribal’s creative leadership and drive its mission of delivering world-class creative solutions.
Alicia Hew – Creative Director
Expertise in Strategic Communication and Creative Direction
Alicia Hew, recognized as one of Malaysia’s Most Awarded Creatives in 2021, has been a new addition at Naga DDB Tribal in 2024. With a robust background at Ogilvy, McCann, BBDO, Bonsey Jaden, and Dentsu Creative, Alicia has led initiatives for brands such as Guinness, Maybelline, Nike, Snickers, Wrigley’s, and Mamee Monster. Her strategic communication skills and creative direction align perfectly with the agency’s vision of creating impactful and resonant campaigns.
Ong Poh Jet – Associate Creative Director
Expertise in Design and Art Direction
Ong Poh Jet represents another recent addition to Naga DDB Tribal in 2024, bringing over a decade of experience in design and art direction from renowned agencies such as M&C Saatchi, Ogilvy, and Bonsey Jaden. His stints have seen him contribute to brands such as Pizza Hut, Coca-Cola, Astro, and KFC. Poh Jet’s ability to lead and inspire design and creative teams elevates the agency’s visual and design output to deliver its mission to create experiences that captivate and inspire audiences.
Upgrading for the present and gearing up for the future
“At Naga DDB Tribal, we have strong ambitions for growth and a vision of what we can evolve into in the very near future. As such, we are currently actively on the lookout for talent that can not only contribute towards that vision, but also display ownership by stamping their own imprint on our direction as a company.
As an agency that constantly has an eye on the future while striving to improve for the present, we are conscious of the immediate benefits of bringing fresh perspectives, capabilities, and leadership to inspire powerful, effective, and strategic creative output. Having said that, it is also essential for our young and emerging talent to have access to a multitude of leaders with diverse skill sets to aid in the growth of their burgeoning careers. Naga DDB Tribal has had a storied and proud tradition of serving as a springboard that grows careers within the Malaysian marketing industry by promoting a culture of learning for our talent. We have every intention of continuing and promoting this culture from within.
With our ongoing investment in talent, creative stewardship, and inspiration brought about beginning with the additions of Vix, Swee Mei, Alicia, and Poh Jet to the agency, we are confident and excited about the impact they will have in charting the future of our agency as well as in achieving our commitment of delivering even higher standards of excellence across various creative disciplines to the benefit of our current and potential clientele,” said Kristian Lee, Group Executive Director of Naga DDB Tribal.
