SINGAPORE — Ogilvy Health today announced that Sofia Beccarelli has been named Associate Planning Director for APAC. With close to a decade of healthcare advertising experience, Sofia has helped global healthcare leaders with their communications, building expertise across diverse therapeutic areas like rare diseases, oncology, vaccines, and diabetes. In the new role, Sofia will be responsible for driving the continued growth of Ogilvy Health’s client portfolio in Asia Pacific, supporting key regional clients with their marketing transformation, and partnering with in-market teams to expand the world of healthcare communications both strategically and creatively.
Commenting on the appointment, Pierre Robinet, President of Ogilvy Health in APAC, said: “In today’s healthcare landscape, deep expertise across therapeutics areas and health marketing is critical for driving successful healthcare brand transformations. Sofia’s leadership and experience further strengthen our regional team, and I’m already impressed by the depth of strategic conversations we’ve had with clients since she joined Ogilvy.”
Sofia Beccarelli added: “I’m thrilled to be joining Ogilvy Health at such a pivotal moment. The healthcare landscape is evolving at an incredible pace, and the opportunity to craft compelling communications that resonate in this ever-changing environment is exciting. I’m eager to contribute and help grow this exceptional team and drive meaningful impact for our clients.”
Sofia started her career at Publicis LifeBrand in London, where she honed her strategic and creative expertise by devising high-impact campaigns for global pharmaceutical companies, charities, and healthcare providers. She moved to Singapore in 2022 to join the independent creative healthcare agency Ward6 as Senior Planner, leading integrated strategy and communication development for key healthcare clients, and designing innovative consumer, patient, and HCP experiences. Sofia’s project portfolio encompasses brand planning, patient advisory boards, go-to-market strategies, content planning, creative ideation, and public/patient activation initiatives, particularly in supplements and vaccine adoption. Her work has been internationally acclaimed at Cannes Lions (Health Bronze Lion for J&J’s Breaking Depression) and Clio Awards (Film — Health & Wellness Silver for Malaria No More UK’s The Secret CEO).
The appointment comes on the back of significant business momentum for Ogilvy Health in Asia Pacific, fueled by the acquisition of modern talent and a diversification of its service offering over the last two years to respond to the ever-changing healthcare environment. This includes addressing rapidly evolving consumer needs through the delivery of innovative solutions and seamless experiences that blend applied behavioral science, data, and technology.
