SYDNEY, AUSTRALIA – Ogilvy welcomes multi-award winning creative Max McKeon as the agency’s new Executive Creative Director in Sydney. This high-profile appointment signals Ogilvy’s continued momentum in pushing the boundaries of creative excellence.
McKeon, a globally acclaimed creative, is best known for his work on the iconic Super Bowl sensation It’s a Tide Ad. His impressive portfolio spans high-impact campaigns for Uber Eats, Kayo Sports, and Pepsi during his tenure at Special, where he spent the past four years crafting work that made waves. Prior to that, McKeon honed his global creative chops in New York with Saatchi & Saatchi, while also leaving his mark at Colenso BBDO New Zealand, Publicis Mojo, and The Monkeys in Sydney.
Max’s work has been internationally recognised with Grand Prix at Cannes Lions, multiple D&AD pencils, including a legendary Black Pencil, One Show, Clio and LIA among others.
Ogilvy Network ANZ Chief Creative Officer Toby Talbot said: “Max has no right to be the humble, self-effacing human that he is with a body of work like his. He has his name on two of my favourite ads of all time, ‘It’s a Tide ad and ‘I’m drinking it for you’. We’re incredibly excited to have him join the Ogilvy family at this time. Taking on the Sydney ECD role will allow him to develop his creative leadership potential even further. He can bring his formidable skills to our clients, people and culture.
“His curiosity for different-shaped ideas is a great fit for Ogilvy, and his desire to work closely with our other creative leaders across all disciplines of our business was a big attraction for him.”
Ogilvy Sydney Managing Director Michelle Holland said: “Max’s passion for craft and his ability to connect with audiences across different platforms makes him a truly exceptional creative talent. He’s known for pushing creative boundaries and fostering a collaborative and inspiring work environment, aligning perfectly with Ogilvy’s values and focus on developing transformative and inspiring work. We’re excited to welcome him to the team.”
McKeon said of joining Ogilvy: “Ogilvy, as a network and locally, has really been hitting its stride in terms of talent, clients and the work. I’m very flattered that this wonderful team, at such a great moment, would lend me their coattails. It’s such a powerful and varied offering, and that makes for a very interesting playground. In the immortal words of David Ogilvy ‘I’m pretty jazzed’.”
