MANILA, PHILIPPINES – Just two years since it launched at lockdown, Intersections Communications Inc is hot on the heels of its own achievements. Having high profile clients on your roster in as many months since you opened for business is providential, and the agency displays their fair share.
Intersections’ exponential growth includes talent—and retaining it. When Gladys Basinillo, founder, CEO and Chief Growth Officer started operations in March 2020, she had a handful of people. When the agency celebrates its 2nd anniversary there will be 20 people popping the bubbly.
Someone to watch is Ravi Trivedi. No stranger to the Philippines, he comes with track record in the media business holding various digital lead roles with award-winning success in GroupM WPP and Dentsu networks for 7 of his over 12 years in the industry across APAC. Coming in as Chief Digital Officer, Ravi believes the agency’s capabilities are in the precise and enviable spot that allows delivery of the best solutions to client needs because of three factors: client, product, and freedom.
Though Philippines-based and new, Intersections is an indie—and certainly not local. With Ravi in the mix operating from India but with strong ties in the region and across the globe, he straddles APAC seamlessly for the agency.
“Serving topflight clients independently and in the manner they deserve to be served. What motivates me is growing our client base and service these clients at very high standard levels. There are a lot of products that we can create for them like a traditional networked agency, with the vast expertise in end-to-end digital solutions. We want to set new benchmarks, new standards where the sky’s the limit,” said Ravi.
Clients look for transparency and capabilities when agency shopping for end-to-end solutions. Intersections’ wide range of media, advertising and Mar Tech services removes the need for clients to work with various stakeholders and vendors. Strengthening capabilities, Ravi is focused on growing their portfolio in data and technology, specifically leveraging AI and machine learning and products for the clients that want a one-stop-shop.
His next moves will prove vital. Believing eCommerce is still in its early growth in PH, it is the current crack, and the agency already has good clients active and big on eComm.
Martech is still the untapped frontier for many businesses in the Philippines sums the digital chief, with the claim that investment on having its own programmatic technology is in the works for Intersections. The keywords are investment and independence. “We want talent, new tools, new technologies. For Intersections to focus on new innovations, we need investment. It’s good motivation for our agency to put this on the table early and claim it.
Clients want ingenious and indigenous innovations, and agencies like us are willing to go above and beyond to satisfy business needs. Exciting times ahead as we create new business models to make a success of this dynamic.”
A skilled and tactical leader, Ravi at the digital helm of Intersections, one of the country’s newest and fastest growing agency, already spells success. “Intersections means agency, client, and customers. It’s who we are, what our clients want, and where and when they can find the customers. Intersections is the point at which all three of us make one point.”
Congratulations, Ravi and Intersections!