BEIJING, CHINA — Interone has appointed film and creative director Michael Wong to take the leading role as its new executive creative director.
As an adman with over 20 years’ experience working at international 4A creative agencies, Michael has built an impressive portfolio collecting over 50 creative awards around the world for his unique way of combining visual arts, digital marketing, new media, and integrated communications.
His career spanned decades serving the automotive industry, creating work for impressive clients like BMW, Mercedes-Benz, Volkswagen, Lexus, Peugeot, Toyota, and Citroën, winning awards such as the China Automobile Advertisement Awards: Gold (2008), Best Agency performance, Best Copywriting, Silver and Bronzes (2004).
Aside from automotive clients, Michael has worked with brands such as Adidas, Pernod Ricard, DHL, Sina, Xiaomi, Johnson & Johnson, JD.com, Lenovo, and IDO Jewelry.
Throughout his career, he has been involved with a variety of creative ventures, ranging from, not only conceptual advertising but also to Immersive Entertainment productions with an eye for film and storytelling.
During his ten years in commercial film directing, he directed two independent short films. The Story of 90 Coins won over 70 international awards; among these were Best Direction at the Malta Short Film Festival, Best Drama at the Los Angeles Film Awards, and Best Foreign Short at the Los Angeles Independent Film Festival. His most recent micro short film The Tattooist was awarded Best Trailer at HorrorHaus Film Festival.
“We have been looking for a forward-thinking creative leader with rich experience and creative capabilities. We’re excited to have Michael join Interone and work with our team of young, passionate creatives to uplift our creative standards, so that we can create better work for our clients,” said Interone China Managing Director Catherine Zhu.
“Interone China has always played a pivotal, but low-key, role for BBDO’s business in China. With Michael’s extensive creative expertise, I have no doubt he will create exciting campaigns that will turn the spotlight on Interone China! We’re also excited to have him join BBDO Greater China’s team of creative leaders to help elevate the benchmark for creativity in the Greater China region,” added BBDO Greater China Chairman & Chief Creative Officer Leong Wai Foong.
In response to his new role, Michael said, “It’s an honor to join an international agency like Interone. I hope my cross-domain creative experience in producing ads, directing films, and working within the immersive entertainment industry will bring in new ideas, a fresh perspective and creative vision to the team and clients, and I look forward to creating innovative industry-leading works.”
