SINGAPORE — BBDO Greater China announces the appointment of Hoho Liu as BBDO Taiwan Executive Creative Director.
Hoho Liu created a series of excellent work for Zhang Junya Little Sister (a famous snack brand in Taiwan) and won himself the title of “Father of Zhang Junya Little sister”. Until now, he has served hundreds of brands across a multitude of categories and brands such as 7-11, Weidan, Weili Fried Noodles, Starlux, Hyundai, Volvo, Zespri and more. He led the team to win the Effies Greater China, 4A Taiwan, Times Asia-Pacific Awards, and Grand Pix of Long Xi Awards, and his works are often selected by the media as Taiwan’s top ten advertisements of the year.
Hoho Liu is not only an outstanding creative talent, but has a wealth of management experience. He served as General Manger of TOPLAN, Vice President and Executive Creative Director of Havas, and Co- Executive Creative Director of I am David, etc.
When asked about joining BBDO, Hoho Liu, BBDO Taiwan ECD said: “I am very glad to join BBDO. I have always felt the passion and persistence of BBDO to great creativity. Finding the most efficient solution to help clients accumulate brand value and achieve sales goals is the core of creative work. I hope that in the future, we can work with the team to create more great work for our clients.”
Leong Wai Foong, BBDO Greater China Chairman and CCO said: “Among the Taiwanese creatives that I know, Hoho can be regarded as the representative of ‘a low-profile person, with high-profile works’. I am very glad and honored to invite him to join the creative leadership team of BBDO Greater China.”
Hoho joining the BBDO team will create a new balance between rationality and sensibility, allowing BBDO’s creative advantages to better integrate with clients’ business issues, and create more unique and effective work.
