SINGAPORE — BBDO Singapore’s Chief Creative Officer Tay Guan Hin is appointed Creative Chairman of the agency, continuing to lead the agency to further expand and grow its creativity.
With an impressive creative career spanning almost 30 years, creative veteran Tay Guan Hin has helped accelerate the creative work at BBDO since he joined in 2020.
Known in the industry for his passion, drive, and infectious energy, Guan Hin hit the ground running at BBDO, winning major accounts and works over the past year, embracing the opportunities of the new normal while working towards the future of ‘The Work. The Work. The Work.’
“Guan Hin has played a key role in BBDO Singapore’s growth for the past 2 years. The wealth of knowledge he brings to the BBDO table, as well as his reputation for producing creative work that resonates with the right audiences, will continue to be vital to the growing success of BBDO Singapore in delivering results that matter to our clients,” said Tan Tze Kiat, CEO of BBDO Asia.
Aside from being appointed to the One Club For Creativity’s International Board of Directors this year, out of just eight candidates from Asia, he has judged various shows such as Cannes Lions Digital Jury, MENA Digital Awards, Spikes Asia, Adfest, Cresta and PHNX Awards. As a keynote speaker, he has given presentations at Vertical Storytelling, Content Marketing Summit in Korea, AdStar, Adfest and the E-Commerce Expo in Singapore to mention a few.
Guan Hin’s passion for the industry also extends to mentoring young talent. Along with organizing the first student awards in Singapore, he mentored “The One Show China Youth Creative Awards” and oversaw the Global MAD Academy (AdStar) and The Portfolio Night Singapore this year.
In recognition of this immense contribution to the industry, he has received over 300 creative awards (international, regional and local), and was the first Asian in SEA to receive the honour to be the Cannes Lions, Jury President. He continues to be an active member of the BBDO Asia Creative Council.
Outside of the ad industry, Guan Hin has been appointed the Vice President of Asia Professional Speakers Singapore. As the Convention Chair, he helped form their first live-streamed hybrid event, reaching hundreds of delegates worldwide.
“To now be Creative Chairman is both humbling and thrilling for me. BBDO is one network that truly believes in creativity, and I hope to continue to cultivate the creative spirit in our team, wherever we go, no matter what obstacles we may face moving forward,” said Guan Hin.
Along with the recent hiring of Melvin Kuek as CEO, and Guan Hin’s new promotion, BBDO Singapore has welcomed a number of new hires over the last couple of months which include: Kevin Ho (Copywriter), Jarryl Lee (Art Director), Amanda Ler (Senior Art Director), Ivan Ng (senior copywriter), Shermaine Law (Social Media Executive), Andrea Lee (Account Executive), Erica Sanidad (Account Director), Joey Tan (Social Media Manager), Gareth Lee (Art Director).
