NEW YORK, USA — Grey today announced that Christine McCambridge has been promoted to Global Executive Director, Grey Commerce.
The Grey Commerce Collective is the network’s growing worldwide practice of experts in e-commerce, shopper, and experiential marketing.
In this new global role, McCambridge will set and implement an agency vision for integrating commerce and creativity across channels. The goal is to accelerate the talent, capabilities, and growth of the practice.
McCambridge has served as Executive Director, Grey Commerce for North America, based at Grey Midwest in Cincinnati, since 2016.
Grey has brought together specialists in packaging and retail design, commerce, experience and activation from different Grey offices around the world to create Grey Commerce Collective. Grey Commerce Collective SEA will be led by Richa Kapse based in Singapore.
Nirvik Singh, Global Chief Operating Officer and President, International of Grey, said, “Christine brings a unique perspective having worked on the client and agency side across roles in shopper marketing and e-commerce. Her understanding of today’s retail landscape, shoppable technologies, behaviors and business operations will serve us well in this explosive growth area.”
