LONDON, UK — CNBC, First in Business Worldwide, today announced that Arnaldo Smet has been appointed as Director of Communications & Marketing for CNBC International. In this role, based in London, he will lead the communications and marketing team internationally and assume responsibility for the management of public relations, internal communications, marketing strategy, brand partnerships, and special events in global markets outside of the United States. He will report to John Casey, President & Managing Director of CNBC International, and will be part of his leadership team.
Arnaldo has a diverse career in the Film, TV & Media industry. He joins from eOne where he served as Vice President Marketing EMEA and led the development and delivery of integrated marketing strategies and brand campaigns for the Hasbro entertainment franchises, working across all content streams and consumer products. Prior to this, Smet spent nearly eight years at WarnerMedia where he headed up consumer, affiliate and trade marketing communications for the Turner channel portfolio, original TV productions and OTT services in Central and Eastern Europe.
“With his multifaceted background in omnichannel marketing, communications strategy and new media, Arnaldo is the ideal leader to drive awareness across our linear and digital platforms and extended product offering,” remarked John Casey. “He will play a pivotal role in safeguarding and elevating the reputation of the CNBC brand internationally, and look to advance our Diversity, Equity & Inclusion agenda, as well as our commitment to sustainability efforts around the globe.”
Arnaldo Smet added: “I am honoured to be joining such a trusted media organization and the incredible team at CNBC International. The future of doing business is being reshaped right now and CNBC provides the real time information, insight and access for investors and leaders around the world. I look forward to helping develop new strategies to expand both the reach and the impact of the brand.”
