MANILA, PHILIPPINES – DDB Group Philippines has appointed John Tenchavez Lucas as its new Chief Revenue Officer (CRO) tasked to direct the growth strategies of the group’s select business units.
Having previously served as DDB Group Philippines’ Chief Growth Officer before his four year stint in his prior agency, Lucas returns to DDB to oversee three of the agency group’s key business units, namely, DDB PHL, Ripple8, and Tribal Worldwide Philippines.
As CRO, Lucas will find new ways to deliver growth for clients while integrating specialist agency services to constantly drive outstanding work and creative business solutions.
“DDB is all about people, creativity and innovation. I’m excited to work again with the teams to continue building a culture of loving what we do to deliver outstanding results,” said Lucas.
He hit the ground running so to speak, and has started working with the Group’s key leaders in finding ways to generate long-term growth and further enhance DDB’s relationships with its clients, its partners, and its people.
DDB Group Philippines Chairman and Chief Executive Officer Gil G. Chua expressed his excitement in being able to work with Lucas once again in further boosting DDB Group’s growth prospects given the new demands of clients and the business climate in general.
“In these times that call for a more diverse and experienced management, having John back in our fold further strengthens our capability to provide our clients with greater value and our people with even better leadership,” said Chua.
For his part, DDB Group Philippines Chief Operating Officer and Chief Finance Officer Judd Balayan concurred that the return of the well-loved member of DDB’s senior management is key to further maximizing the agency group’s value to its clients and its people.
“John Lucas’s extensive marketing and agency experience, as well as his collaborative leadership style, will ensure that we bring the best creative and digital brand solutions to our clients and the best collective leadership to our people,” Balayan said.
Lucas brings to the table almost three decades of experience in branding, marketing, digital, social, public relations, media, product development and launch, events and activation. He has worked for brands from the FMCG, food, QSR, banking, technology, telecommunications, and healthcare industries.
Incorporated in 1992, DDB Group Philippines comprises the following companies that provide creative business solutions to a diverse roster of local and multinational clients: creative/advertising agencies DDB PHL and DDB MNL; digital Total Experience™ agency Tribal Worldwide Philippines; integrated PR solutions firm Ripple8; media agencies Touch XDA and Optimax; data analytics firm Agile Intelligence; and branded entertainment content firm Bent & Buzz.
