MANILA, PHILIPPINES — Among other incredible leaders in the creative industry, Dentsu Japan’s CCO Yasuharu Sasaki has been named a Jury President for the Cannes Lions International Festival of Creativity 2022. He will lead the category for Brand Experience & Activation. LIONS announced four Jury Presidents from APAC; alongside Sasaki, there is Eugene Cheong of DDB Asia, Natalie Lam of Publicis Groupe, and Kimberlee Wells of TBWA.
Sasaki joined Dentsu in 1995 with a background in computer science and trained as a copywriter, only to become one of the first interactive directors at the agency. After stints at IconNicholson, StrawberryFrog, and Dentsu America, he became one of the youngest executive officers to lead one of the largest creative teams in the world as a single agency.
His accolades include awards at Cannes Lions, D&AD, One Show, Clio Awards, Spikes Asia, and Adfest. He was appointed Jury President of Creative Data Lions at Cannes Lions 2019; Digital Jury President at D&AD 2020; Digital, Mobile, and Digital Craft Jury President at Spikes Asia 2021; and Brand/Communication Design Jury Chair at the 100th ADC Annual Awards. He is also a frequent speaker at creative conferences and award shows.
Cannes Lions opened for entries on Jan. 20. This year’s Cannes Lions will take place on June 20-24. The Festival will be accessible to everyone and delegate registration is now open. If anyone is unable to travel for any reason, LIONS Members get exclusive digital access to Cannes Lions – plus a series of other benefits, throughout the year.
LIONS powers the marketing segment of media business Ascential and is a destination for those in the business of creativity. The annual five-day Festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work.
