SHANGHAI, CHINA — DENTSU CREATIVE today announces the appointment of Cheuk Chiang as CEO, DENTSU CREATIVE Asia Pacific. His appointment comes at a time when Dentsu International is heavily investing in its creative reputation and accelerating its creative footprint to be a future-ready creative partner for the world’s biggest brands.
At Cannes Lions Festival of Creativity in June, Dentsu International launched DENTSU CREATIVE, an entirely new global creative network that addresses clients’ need for simplicity. DENTSU CREATIVE unites dentsu’s creative agencies and expands its entertainment, earned attention, and experience footprint. Its role will be pivotal in driving ideas that transform brands and businesses through the lens of Modern Creativity, to deliver ideas that Create Culture, Change Society, and Invent The Future.
Fred Levron, Chief Creative Officer, Dentsu International said; “At DENTSU CREATIVE we have set a bold ambition for ourselves – owning Horizontal Creativity, a modern approach to creativity which infuses every part of our company to provide the most integrated solutions to our clients. To be able to deliver on this promise we need not only a new generation of creatives but also business leaders. Individuals who are obsessed by creative excellence, and have the unique experience necessary to accelerate creativity through media and tech. Cheuk is exactly this. Asia Pacific is a key region for DENTSU CREATIVE and I am excited to have him by my side to reinvent the way we build brands and businesses here.”
Cheuk joined dentsu in 2019 as CEO, Greater North APAC, and Chairman, Dentsu China, and will continue to oversee these markets in his expanded role. A highly experienced creative leader, he is passionate about the value of creativity and how it transforms brands and businesses. Coupled with his deep understanding of key markets and the broader region as a member of the dentsu APAC executive team, Chiang has a strong platform for growth.
“The way consumers interact with brands is far more sophisticated than it used to be. In this complex environment, every marketer wants their brand to communicate consistently; to speak with one voice across all consumer touchpoints and experiences. The challenge they face is finding a simple integrated solution that embraces the full richness of the modern marketing landscape” said Chiang.
“DENTSU CREATIVE is perfectly positioned to deliver on this need through modern creativity and seamless integration across the dentsu network, connecting the right talent around the right brief to deliver end-to-end solutions to our clients’ problems. I look forward to working closely with the teams in how we can shape the future of creativity for our business.”
Cheuk has spent half his twenty-nine-year career at creative, data, and tech agencies before moving into media and then onto an integrated role at dentsu. He has presided over 140 “Agency of the Year” awards and award-winning campaigns throughout his career and has twice served as a judge at Cannes Lions International Festival of Creativity as well as Chairman and President roles at the APAC Effies, Spikes Asia, and Dubai Lynx award shows.
