GLOBAL – NEW YORK, NY, USA, JANUARY 20, 2011 – The International AME Awards for Advertising & Marketing Effectiveness 2011 Grand Jury awarded the prestigious International AME Grand Trophy and AME Green Award to DDB Stockholm AB for its “Fun Theory” campaign, the highest scoring entry in the entire competition. In addition, four AME International Regional Platinum Trophies chosen from among the Gold winners were awarded along with 14 Gold International AME Awards, 11 Silver, and 20 Bronze Awards. Twenty-five entries also received AME Finalist Certificates.
DDB Stockholm AB’s “The Fun Theory” introduced Volkswagen’s BlueMotion Technologies, a line of cars and products that help reduce environmental impact without compromising the joy of driving. The idea is that the best way to change behavior is by making it fun, and Volkswagen makes driving more fun. “The Fun Theory” was also awarded the prestigious 2011 AME Green Award honoring an entry whose objective emphasizes resource conservation winning in the Autos / Automotive Products category.
Four prominent agencies were awarded the distinguished AME Regional Platinum Trophy: DDB Stockholm AB, Sweden was awarded the AME Platinum Award – Europe for “The Fun Theory” for client Volkswagen BlueMotion Technologies in Autos / Automotive Products; – McCann Erickson, Israel received the AME Platinum Award – Middle East/Africa, for “How We Won the Hearts of Israeli Teenage Girls” for client Kotex Young in Youth Marketing; Zimmerman Advertising, USA honored with the AME Platinum Award – North America for “Not What Mom Had in Mind?” for client Lane Bryant in Apparel / Personal Items; and TBWAHAKUHODO, Japan was awarded the AME Platinum Award- Asia Pacific for “Adidas Sky Comic” for client Adidas in Events Marketing.
The 2011 AME Grand Jury awarded 14 Gold AME Awards. German agencies took the lead, receiving a total of nine Gold Awards—six of them for HEIMAT, Berlin, which picked up three for “Go Beyond Borders” for client CNN International. Gold Awardees from Asia were DDB China Group / DDB Shanghai’s "Walk For Green" for client China Environmental Protection Foundation, which also won two Silver Awards, and TBWA\Singapore’s "The Ultimate Start-Up Space" for client Martell VSOP, which also won one Silver and one Bronze Award—giving Singapore three metals from its three finalists.
China bagged six metals out of its 10 finalists. Taiwan won three Silvers for its three shortlisted entries, all for Bates Taiwan’s “How to win over 12 women” for client ISABELLE wedding cake. BD Network Australia’ “Whiskas Pledge for client Whiskas, McCann Erickson Philippines’s “Jollitown Season 2” for client Jollibee and McCann Thailand’s “Love Code” for client LG Lollipop won one Bronze Award each.
The full list of winners follows.
INTERNATIONAL GRAND AME AWARD
DDB Stockholm AB, Sweden "The Fun Theory" Volkswagen BlueMotion Technologies
PLATINUM AME AWARDS
McCann Erickson, Israel "How we won the hearts of Israeli teenage girls" Kotex Young
TBWAHAKUHODO, Japan "adidas Sky Comic" Adidas Japan
DDB Stockholm AB, Sweden "The Fun Theory" Volkswagen BlueMotion Technologies
Zimmerman Advertising, USA "Not what Mom had in mind” Lane Bryant
GOLD AME AWARDS
DDB China Group / DDB Shanghai, China "Walk For Green" China Environmental Protection Foundation
TBWA\Singapore, Singapore "The Ultimate Start-Up Space" Martell VSOP
TBWAParis, France "Graffiti" AIDES
Ogilvy & Mather Werbeagentur GmbH, Germany "Cinema Rear View Mirror" Europcar
HEIMAT, Berlin, Germany "The Next Big Thing" Audi A1
Jung von Matt/basis, Germany "Flyvertising" Eichborn – Der Verlag mit der Fliege
HEIMAT, Berlin, Germany "Go Beyond Borders" CNN International
HEIMAT, Berlin, Germany "Go Beyond Borders" CNN International
Jung von Matt AG "Last Call" 13TH STREET
HEIMAT, Berlin, Germany "The Next Big Thing" Audi A1
HEIMAT, Berlin, Germany "Contest for the Craziest DIY Projects" HORNBACH
HEIMAT, Berlin, Germany "Go Beyond Borders" CNN International
SABMiller, USA "1-Second Ad" Campaign, Miller High Life
Gotham Inc., USA "Yellowbook: Getting in touch with our basic instincts" Yellowbook
SILVER AME AWARDS
Bates Taiwan CO.,Ltd., Taiwan "How to win over 12 women" ISABELLE wedding cake
DDB China Group / DDB Shanghai, China "Walk For Green" China Environmental Protection Foundation
Phd Media, Shanghai, China "Clear Unbeatable" Clear
DDB China Group / DDB Shanghai, China "Walk For Green" China Environmental Protection Foundation
McCann Erickson, Israel "From a 0% market share to 43% in just a few months" Yoplait Shtoozim
TBWA\Singapore, Singapore "The Ultimate Start-Up Space" Martell VSOP
Bates Taiwan CO.,Ltd., Taiwan "How to win over 12 women" ISABELLE wedding cake
Bates Taiwan CO.,Ltd., Taiwan "How to win over 12 women" ISABELLE wedding cake
TBWAParis, France "Graffiti" AIDES
HEIMAT, Berlin, Germany "Make it your project" HORNBACH
Zimmerman Advertising, USA “Not what Mom had in mind” Lane Bryant
BRONZE AME AWARDS
BD Network, Australia "Whiskas Pledge" Whiskas
DDB China Group / DDB Shanghai, China "New Year, New Trend" Lipton
Phd Media, Shanghai,China "2010 Special Treatment" Magnum
DDB China Group / DDB Shanghai, China "Walk For Green" China Environmental Protection Foundation
BBR Saatchi & Saatchi, Tel Aviv, Israel "Kosovo – The Young Europeans" Government of Kosovo
McCann Worldgroup Philippines, Inc., Philippines "Jollitown Season 2" Jollibee
TBWA\Singapore, Singapore “The Ultimate Start-Up Space” Martell VSOP
McCann Worldgroup (Thailand) Ltd., Thailand “Love Code” LG Lollipop
Jung von Matt, Germany “SLS AMG” Mercedes-Benz
HEIMAT, Berlin, Germany "Make it your project" HORNBACH
Ogilvy & Mather Werbeagentur GmbH, Germany “Hotel Check Web Guerilla” DKV Private Health Insurance
HEIMAT, Berlin, Germany “The Next Big Thing” Audi A1
Agencia Mood, Brazil “Mysterious Blonde” Devassa Bem Loura
Agencia Mood, Brazil “Mysterious Blonde” Devassa Bem Loura
Proximity Canada, Canada “RBC Student Stimulus Package” RBC Student Banking
Gotham Inc., USA “Discovering Goody’s Playful Side” Goody Simple Styles
Team One Advertising, USA “Lead By Example” Lexus
Gotham Inc., USA “Inspiring Action to Save Lives” American Heart Association
Zimmerman Advertising, USA ““Not what Mom had in mind” Lane Bryant
Gotham Inc., USA “Inspiring Action to Save Lives” American Heart Association
