KUALA LUMPUR, MALAYSIA — Dentsu Malaysia has appointed Kunal Roy into a newly created role as CEO of Dentsu Creative Service Line. Kunal will initiate the transformation of dentsu Malaysia’s Creative line of service in tandem with dentsu international’s brand evolution and simplified business model, developing a modern creativity offering underpinned by a new delivery model called “AOR – agency of record – on demand.”
Kunal brings 20 years’ worth of award-winning work with marquee agencies such as Leo Burnett, Saatchi & Saatchi, Cheil Worldwide, Ogilvy, BBDO, and TBWA. He has a demonstrated track record in building brands with clients like Samsung, Coca-Cola, Adidas, McDonald’s, Unilever, P&G, Standard Chartered Bank, Mondelez, Nestlé, Ministries of Tourism, Etihad Airways, Axiata, and Maxis. Previously, Kunal led Leo Burnett to achieve ‘Agency of the Year’ at Effie 2019, a double Effie Agency of the Year for 2020 and 2021, and more than 15 ’Agency of the Year’ awards at Campaign Asia & A+M Malaysia AOTY Awards.
Kien Eng Tan, CEO of dentsu malaysia, comments: “We have ambitious plans for dentsu Malaysia as a creative powerhouse, and I’m thrilled to have Kunal’s award-winning strategic and creative experience on board. Kunal will be partnering the Malaysian media and CXM team as well as the network to drive end-to-end creative solutions to ensure our clients achieve sustainable growth.”
Kunal Roy, CEO Creative, comments: “I am truly excited to take on this role at Dentsu. I have always believed that creativity has the power to transform businesses, brands, and peoples’ lives. Dentsu’s heritage is rooted in innovation and a forward-thinking culture; that along with the dynamic talent in Malaysia will only propel me further to bring together meaningful creative solutions to augment our clients’ businesses and make their brands magnets.”
