SHANGHAI, CHINA — Essence, a global data and measurement-driven media agency that is part of GroupM, today announced the appointment of Jennifer Zhu as Vice President, Investment, in China. Reporting to Essence’s CEO, China, Benjamin Wei, in this new position, she will be responsible for media investment and innovation, helping the agency’s clients to achieve long-term brand and business growth.
Zhu brings with her a wealth of experience in media innovation, client development, and team leadership. Most recently at IPG Mediabrands, she played a key role in business development and established Rapport as its Managing Director in mainland China and Hong Kong. Previously serving as General Manager at GroupM’s Kinetic, she was responsible for media innovation and integrated marketing solutions. She started her career in account management at Zenith.
“Joining Essence is a career milestone for me. I’m passionate about digital marketing transformation, leveraging 5G technology, and the interconnectivity of media touchpoints across smart cities. With Essence’s digital heritage, as well as data, technology, and analytics DNA, I’m very excited to collaborate with the talented team to develop cutting-edge media solutions and innovation that will help drive brands and the industry forward,” says Zhu.
“Jennifer brings with her impressive business foresight and decision-making skills. I believe her strong media industry experience and strategic thinking abilities will be valuable to the growth of our clients and Essence in China. As our agency continues to expand in the market, we’re delighted to welcome outstanding talent like Jennifer on our exciting journey,” says Wei.
Since Essence’s expansion across Beijing and Shanghai in 2019, the agency has grown rapidly in the market. With a full-service, integrated offering including brand and marketing consulting, strategy, creative, and media planning and activation, Essence’s diverse portfolio of clients in China includes Crocs, Google, Hermès, UPS, War Horse, and Xiaoice.
About Essence
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L’Oréal and the Financial Times. The agency is more than 2,000 people strong, manages US$4.5B in annualised media spend, and deploys campaigns in 121 markets via 23 offices in APAC, EMEA, and the Americas.
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