MANILA, PHILIPPINES —As part of building its SEA digital arm, Fonterra has announced 3 new appointments to the company’s Regional Southeast Asia team: Nurul Azraniah Azlli as Regional Digital Manager for media, Leandro Ignacio as Regional Digital Manager for Creative & Content and Trung Vo as Regional CRM Manager.
Nurul Azraniah Azlli has over 10 years of experience in the world of digital marketing. She has been in diverse industries in Malaysia ranging from cinema (TGV Cinemas), airlines (AirAsia) to FMCG (Wipro, Reckitt and Fonterra) managing multiple digital marketing roles. Before her move to Fonterra’s regional team, Nurul was managing both digital marketing and eCommerce for Fonterra Brands Malaysia where she has transformed its digital and eCommerce campaigns to deliver significant value to the business through strategic initiatives and championed the Malaysian team’s digital upskilling to accelerate growth.
Leandro Ignacio has immersed himself in Brand, Digital, and E-commerce Marketing in the past 10 years in the Philippines. Leandro has led marketing roles from various FMCG companies such as San Miguel Purefoods, Del Monte, Colgate-Palmolive, and Fonterra. Prior to his move to Fonterra Regional team, he refined digital ecosystems, strategies and content for Anlene and Anmum. He also spearheaded Anchor Food Professionals’ digital transformation during the pandemic and accelerated the growth of FBP’s E-commerce business through high ROAS digital advertising campaigns, consumer-centric promotions, and integration of E-commerce to Social and CRM initiatives.
Trung Vo joined Fonterra Vietnam a year ago as CRM manager with a decade of practical CRM experience across different FMCG such as Abbott Nutrition, Mead Johnson, and driving digital transformation and developing a customer centricity culture for the organizations. Trung is appoint as the Regional CRM Manager and bringing a wealth of experience and knowledge in building the SEA approach for CRM and 1st Party data.
