MANILA, PHILIPPINES — Award-winning Philippine communications firm Evident has named Jenny Nadong as its Executive Creative Director. She will be responsible for leading and building Evident’s team of creative professionals, delivering ideas grounded on purposeful communications, and creating business impact for clients.
“We’ve got people with hearts in the right place. People who have experienced other offices and organizations and have found their home at Evident. I came at the right time – been around, seen how it works in multinational companies – to help bring out our own strengths,” shared Nadong.
“We are excited to welcome Jenny as Evident’s Executive Creative Director. Her extensive experience, leadership style, and sense of humor complement the team’s skills and company culture really well,” said Stephanie Balois-Guerrero, chief operating officer at Evident.
Nadong has over two decades of integrated marketing experience. She started her career at Lowe. Prior to joining Evident, she was at the creative helm of network agencies VMLY&R and Saatchi. She has championed campaigns for major FMCG and leading brands in the Philippines, with a humble number of local and international metals.
“Jenny’s both a creative and strategic thinker. She’s also intuitive and ambitious, which will help Evident grow even more as an integrated communications firm by bringing fresh ideas to our diverse set of clients. She’s fueled by the same passion for purpose marketing, and I look forward to seeing campaigns come to life under her creative oversight,“ added Balois-Guerrero.
When asked what she is looking forward to the most at Evident, Nadong shares that the firm’s specialization in purpose marketing is what attracted her the most about joining the team.
“The kind of work we as creatives used to have to do as initiatives and find brands to sell to – that’s in the Evident DNA. It has always been intrinsic. The Agency is designed differently – based on expertise namely advocacy comms, sports gaming and entertainment, digital marketing, corporate and public affairs. This allows a smooth and truly specialized integrated contribution to any campaign.”
“And I mean true PR if a brand needs PR. True digital marketing that an IMC today normally calls for. I need not reach out to partners as this is a true one-stop-shop for integration,” added Nadong.
