MAHARASHTRA, INDIA — Nobel Hygiene, India’s largest private manufacturer of disposable hygiene products, has announced the appointment of Lara Balsara to their board of directors.
Lara is the first woman independent director to be appointed to the company’s board. She brings to the table her vast experience in the advertising and media planning industry and will add immense value to Nobel Hygiene’s brands across their media-intensive categories.
Kartik Johari, VP-Marketing & Commerce, Nobel Hygiene, said, “We are glad to have Lara on board with us. She is a legend in the media and advertising industry. Her insight and expertise will add great value to the company, especially at a time when our brands are embarking on media-intensive journeys. There is an emotional connection with her, too—Nobel Hygiene was one of her first accounts that she reached out to as a media trainee during the beginning of her career at Madison. Our association has only grown stronger with time. Throughout the years, Madison has been a valued partner and we hope to deepen this relationship over the next phase of brand building.”
Speaking on joining the board, Lara Balsara, said, “My association with Nobel Hygiene started way back in 2005. I have seen the company and its various brands grow from strength to strength over the years. I am delighted to be a part of its Board. The categories that Nobel Hygiene operates in, come with their own set of very unique challenges. With the right mix of media and medium we can create an unbeatable combination that can take brand awareness to the next level. The sky is the limit.”
She was inducted into the board of directors on Feb. 3, 2022.
About Nobel Hygiene Pvt Ltd:
Nobel Hygiene was established in the year 2000 and is the largest manufacturer of disposable hygiene products in India. Today, it is the undisputed leader in the adult diaper category and the only Indian manufacturer with a product offering across adult (Friends), baby (Teddyy and Snuggy) and feminine disposable hygiene products (RIO Pads). The first Indian company to launch adult diapers and sanitary pads designed for heavy period flow, Nobel Hygiene’s products are available on both online and offline, including at 200,000 retail outlets. Currently, Nobel Hygiene produces over 350 SKUs both for its brands and under contract for major Indian MNCs.
