SANTIAGO, CHILE — Leonardo Chiesi, a Chilean creative with more than 15 years of experience, was promoted to Chief Creative Officer of MRM Santiago and Graphene by IPG, a bespoke unit to serve under an Open Architecture Model. His career includes joining McCann as a creative copywriter in 2009, working for several clients such as Capel, Dentyne, Entel, Government of Chile, Nestlé and TVN. In Interpublic Group he worked as a copywriter and later as Creative Director of Graphene.
“I am excited to lead the creativity of MRM, an agency of the group that has a lot of potential, both for its focus and business nature, as well as for the team that I find within it. I see that there is a lot of camaraderie, that work is done in a very compact way between areas and that there is a great desire to develop relevant work that builds meaningful relationships with clients and people,” Chiesi expressed about his new role and the talent that accompanies him.
Chiesi’s work has been recognized at festivals such as Cannes Lions, The One Show, Webby Awards, El Ojo de Iberoamérica, FIAP, ACHAP, and Effie LATAM.
For Pablo Sommer, managing director of the agency, “Leo’s 360º point of view brings great value to MRM. His interest and ability to understand clients’ business make him the ideal creative partner for brands. Leo has a leadership and approach that allows us to continue deepening our value proposal of helping businesses build meaningful relationships with people.”
Among the most recent awards achieved by Chiesi and his team are four Grand Prix, six gold, and one silver for the “Fly Over Cyber Monday” campaign at the ACHAP 2021 festival, an annual contest that recognizes and rewards the best in the Chilean creative industry. This idea implemented for LATAM Airlines, which became “Advertiser of the Year” at said festival, won the aforementioned awards in the Creative Data, Creative E-commerce and Creative Strategy categories, demonstrating the power of data together with creativity to develop initiatives and solutions with great impact. The award-winning campaign will also be participating in the prestigious Cannes Lions International Festival of Creativity this June.
