SINGAPORE – Matterkind, the activation intelligence company that connects people to what matters, today announced a new leadership hire to support its continued global growth strategy and increase addressable activation opportunities internationally. Matt Ware has been hired to lead the Asia-Pacific (APAC) operations and will step into the newly created role as the head of Matterkind APAC.
Ware will help Matterkind continue to be a growth engine for Interpublic Group (IPG) in the APAC region through IPG Open Architecture opportunities. IPG’s Open Architecture business model ensures that no matter which agency serves as the lead on an account, clients can tap into capabilities across all of IPG’s network to “field the best team” to service that account.
“With more addressable activation opportunities across the globe, we knew the time was right for us to find key leaders to take our people-first ethical solutions into these international markets,” said Erica Schmidt, Global CEO at Matterkind. “Matt brings strong leadership skills, passion for collaborative work and ambition for growth to his new role, attributes that will be critical to Matterkind’s global growth success.”
Ware previously was the Managing Director for Xaxis in Japan and also served in leadership roles as MediaCom’s Head of Programmatic APAC and MediaMath’s Commercial Director, APAC. He has more than 15 years of industry experience at both agency and vendor companies, in addition to a deep understanding of the APAC region. In his new role, Ware will drive the adoption of new solutions and development strategies to position Matterkind for continued growth across the region, while ensuring delivery excellence to clients across APAC, and close engagement with agency partners.
“This is a time when the media industry is undergoing accelerated change” Matt Ware commented. “Matterkind, with its technology and data strategy, strong stance on trust and accountability and exceptional talent is uniquely positioned to deliver outstanding value for our clients. I look forward to leading Matterkind in a region as diverse and innovative as I know APAC to be.”
Matt will report to Erica Schmidt, Global CEO Matterkind, and his appointment is effective immediately.
