STOCKHOLM, SWEDEN – Leading media audit firm, Media Path, announces three new appointments as part of its continued expansion.
Media Path is pleased to announce that Andrew Challier (Client & Strategy Officer), Hellmut Fischer (Regional Lead DACH) and Nina Santini (Account Director, Nordics) have joined the company with immediate effect.
Andrew resigned from Ebiquity after 12 years in November 2019, where he was initially head of its Marketing Effectiveness capability and more latterly was Chief Client Officer. He previously held senior marketing and trading positions in Retail before moving to an ROI consultancy role within the Media agency world.
Hellmut joins from Dentsu Germany where he was Managing Partner and responsible for Media Audits and Commercial Management. Prior to that, he held Managing Director positions with Ebiquity Germany for the DACH region and with Accenture for the Northern Europe Media Management operation.
Nina joins from Accenture Media management where, for the past year, she has held the position of Senior Manager-Nordic lead, with responsibility for new product development and new business. Prior to that she spent 6 years at Vizeum Sweden as Head of Media.
Media Path CEO, George Patten commented: “I am delighted to welcome Nina, Andrew and Hellmut to the business. I am sure they will help fulfil our ambition to be the largest Media consultancy globally. They bring with them huge experience, seniority and knowledge and are a further sign of Media Path’s growth, maturity and momentum at a time when advertisers are seeking the very best in media performance management, analysis and advice”
Media Path founder and Chairman, Susanne Elias commented: “Andrew, Hellmut and Nina are not just hugely respected in the industry, they are also incredibly passionate in their commitment to clients and to their colleagues. They bring fresh thinking to any challenge and I am personally thrilled that they have joined the Media Path family”
Andrew commented: “Media Path demonstrates the importance – and continued relevance – of media investment governance in today’s economically challenging world. Having embedded its processes in an independent, multi-tenant software platform (GMP365TM), Media Path has pioneered a way of working that uses technology to do what it is best at (crunch numbers, deal with complexity, deliver results quickly and accurately) and its people to do what they are best at (give expert advice). The value it places on its clients and its own people also sets it apart, and I am delighted to be joining the Media Path family.”
Hellmut commented: “Transparency, Accountability, Compliance and Governance – whether within the day-to-day media work or in pitches – are still key topics for advertisers. Media Path has established a full suite of relevant media services for advertisers and offers a network of senior local and global experts who are able to access a state-of-the-art software suite (GMP365 TM) embedded in professional processes. This directly contributes to the goals of advertisers. The speed of innovation really differentiates Media Path, as does its ethos, which makes it such an exciting place to be – for me and for advertisers”.
Nina commented: “With the media industry undergoing constant change, gathering and evaluating data from all media touchpoints in a relevant way is crucial, whether for efficiency or for strategic insight and development. Media Path has a data-driven approach to everything they do. Its use of a pioneering, multi-faceted and flexible cloud-based platform (GMP365TM) creates not only efficiency but also agility. I´m beyond excited to be part of Media Path´s ongoing development and growth, paired with its innovation and highly skilled team of people around the globe.”
Media Path has operated since 2008 and works with 100 clients across 115 countries worldwide.
