NEW YORK, USA — Mediaplus, the largest independent and partner-managed media agency in Europe, today took a major step in its plans to evolve and expand global operations by naming two key executives to lead the agency into its next level of growth in the Americas.
The agency announced that, effective immediately, Tamara Alesi assumes the newly created role of Chief Client Officer, while Jasmine Presson is appointed as Chief Strategy Officer. The announcement of the new Mediaplus leadership team for the Americas was made by Matthias Brüll, Partner, Mediaplus who commented:
“We are the largest partner-managed agency in Europe and, according to the RECMA Qualipack ranking, number one in terms of quality among the world’s independents,” said Matthias Brüll. “The expansion of our operation in the Americas is a key pillar of the Mediaplus Growth strategy. With Tamara and Jasmine we have gained two senior leaders who will implement our philosophy of an integrated, transparent, automated, and data-driven media strategy and planning hand in hand with our clients. Together we will succeed in attracting many new clients and talents.”
Mediaplus is part of the Serviceplan Group, Europe’s largest independent and partner- managed agency group, headquartered in Munich with agencies in 23 locations. Under the US House of Communication umbrella sit the agencies Mediaplus and Serviceplan New York.
In her new role as Mediaplus Americas Chief Client Officer, Tamara Alesi will spearhead the agency’s new business efforts and expand the Mediaplus team in the Americas.
Positioning Mediaplus as the agency clients want to work with, and talent wants to work for, will be one of its key objectives, paving the way for sustainable growth and expansion. The growth of Mediaplus is also at the top of Jasmine Presson’s agenda. In close cooperation with the agency’s executive leadership, she is to further develop the agency’s positioning and range of services. With new strategies and transparent processes, she is also expected to contribute to the growth of Mediaplus’s clients.
Tamara Alesi: veteran media agency professional
Alesi is a veteran media agency professional with more than 20 years of experience. With a proven track record for growing business and solving clients’ problems, she has worked with world-renowned brands including Apple, HP, and L’Oréal. Previously in her career, she served in senior management roles at leading media agencies including WPP’s MediaCom, Omnicom’s OMD, and Publicis’s Zenith.
As Chief Client Officer, Alesi will oversee client teams, providing thought leadership, strategic guidance, and a platform for dynamic, award-winning work. She will champion the company’s vision as it evolves to employees, clients, prospects, and the industry at large. She is charged with structuring a proven operating model leading to increased productivity, profitability, and client satisfaction. In so doing, she will lead, manage and ensure the profitable growth of the business by setting the strategy and delivering results. Key components of this will include maintaining top-level, strategic relationships and helping inspire clients as Mediaplus transforms their businesses with collaborative growth plans.
“I’m delighted to be joining Mediaplus during this exciting time of expansion,” said Alesi. “Advertisers are desperate for transparency, flexibility, and performance. After a decade of consolidating with big holding companies, they are rejecting the bloat of fees, timelines, and opaque media plans. As a full-service media agency, we can provide the flexibility of a boutique with the spine of a giant.”
Jasmine Presson: former “Mathlete” and Opera singer
Before joining Mediaplus, Presson worked most recently as a freelance strategy and insights consultant. Previously in her career, she worked in various roles at leading agencies including MediaCom (where she collaborated with Tamara Alesi on a portfolio of accounts including Revlon, Subway, Whole Foods Market, and American Eagle Outfitters). As both a former “mathlete” and Opera singer, Presson draws on both sides of the brain to uncover business insights and human insights and build strategies creating brand growth for companies such as Johnson & Johnson, Anheuser-Busch, and Canon.
As Chief Strategy Officer, Presson will lead the strategy and ideation process for key clients and new business pitches. She will establish strong relationships and rapport with clients, instilling confidence in the agency’s work and uncover consumer, competitive, and culture insights, championing the voice of the consumer for clients. Other initiatives aligned to her include mentoring talent, training teams, and nurturing curiosity, creativity, and storytelling throughout the organization. By so doing, she will define and refine the Mediaplus business strategy and operating framework.
“It’s an exciting time to build Mediaplus in the Americas,” Presson said. “From the breakneck speed of changing consumer behaviors to navigating back-to-office plans, we have an opportunity to create something that truly fits the times rather than retrofitting a behemoth for the new normal. At the same time, we will leverage the impressive tools and network that Mediaplus has established internationally. It’s the best of both worlds for our clients and our team.”
