SINGAPORE — Advertising company Ogilvy Asia has announced the addition of four regional award-winning creative hires to its Singapore and Hong Kong offices: Nikhil Panjwani, Regional Executive Director; Dan Parmenter, Creative Director; Hugo Suíssas, Senior Art Director, and Tiago Silva, Senior Copywriter.
The new recruits will primarily work within OpenX, WPP’s bespoke team dedicated to The Coca-Cola Company and its portfolio of brands across Asia Pacific, whilst also supporting Ogilvy’s growing client demand in Asia for cross-capability ideas that generate impact across geographies and cultures. They join an existing team of stellar creators including Regional Executive Creative Director for Ogilvy Asia Sarah-Leith Izzard and Associate Creative Directors at Ogilvy Hong Kong Stratos Efstathiou and Soenar Santoso who helped develop the first-ever global platform “Heat Happens” for Sprite under the OpenX model.
Reed Collins, Chief Creative Officer for Ogilvy in APAC commented, “We are blessed with such extraordinary creative talent across the region, with this team being specifically built as a microcosm of that around being the best creative partner for our client’s growth ambitions globally. Our creative bench has never been stronger and ambition greater. Watch this space.”
Nikhil Panjwani joins Ogilvy Asia as Regional Executive Director, based in Singapore. He brings close to 20 years of creative experience, the last seven as Creative Director for BBH Singapore. Born and raised in Bombay, Nikhil has led teams across India and Southeast Asia to produce award-winning work for leading global brands, earning over 75 accolades at the Effie Awards, Manny Awards, Global Awards, Clio Awards, Med Ad News, and MM+M. In 2015, he was selected as one of the top 10 copywriters in the world by AdAge.
Joining as Creative Director for Ogilvy Asia in Hong Kong, Dan Parmenter most recently served as creative director for M&C Saatchi Abel in South Africa, steering the creative output of key accounts including Nando’s, Standard Bank, and Lexus. A copywriter by trade, Dan brings strong strategic expertise in ideating and bringing big creative ideas to life, having previously worked as copywriter and creative group head at Ogilvy Johannesburg between 2008 and 2015. His work has been recognized at major international and regional creative shows, including Cannes Lions, Clio, One Show, LIA and Loeries.
Based in Singapore, Hugo Suíssas and Tiago Silva join Ogilvy Asia as Senior Art Director and Senior Copywriter respectively. Since meeting at Lisbon-based agency Brandia Central in 2013, the creative duo has worked together at agencies across Portugal, including excentricGrey, Young & Rubicam Group, and O Escritório, serving clients in the auto, retail, and banking sectors. They most recently worked at BBDO Germany, with clients including Amazon, Porsche, Rexona, and Bayer.
