BANGKOK, THAILAND — After a series of impressive wins at several global creative awards, such as its creative works that have a meaningful impact on brands, businesses, and society, Ogilvy Thailand is ready to take clients to another level of success, with the appointment of Chatree Chokmongkolsatian as its new chief strategy officer.
By joining Ogilvy Thailand, Chatree will bring his unrivaled expertise in Modern Marketing strategies to create the new breed of “Impact Strategists” – owning both the deep, insightful understanding of human beings and brands and the vast, tactical knowledge of data, media, and advanced digital marketing tools such as Conversational and Social Commerce, Experience Design, Data-Driven Creative, Geo-Location, E-Commerce and other new platforms of the future – to generate short and long-term growth for businesses at a time when traditional marketing is no longer sufficient.
Chatree is a sharp-minded strategist with a highly refreshing attitude and vibrant personality who has spent many years making waves in the agency business. Before joining Ogilvy, Chatree was head of Business and Strategy Group, specializing in Digital and Retail Marketing – ranging from brand communications, media and data, experience, and ecommerce to new and emerging platform businesses. He has been the vital force behind the phenomenal successes of many leading brands in several industries namely Samsung, Siam Commercial Bank (SCB), Nestle, Advanced Info Service (AIS), Thaibev, Beiersdorf, and many more.
Chatree said, “To me, taking on the new role at Ogilvy Thailand is both an opportunity and a challenge. Ogilvy is undoubtedly an industry leader with groundbreaking creative innovations that constantly excite the industry and produce real business results. However, every marketer nowadays has been challenged head-on by the rapidly changing social conditions, media consumption behaviors, as well as technology landscape. The marketing solution that worked 3 months ago may not be so effective today, and Advertising may not be the only solution to clients’ problems. Building exceptional experiences for products or brands needs an omnichannel approach, as each method has different purpose and way of reaching customers, and as we are living in the age where people are willing to pay fees for ads-free viewing and are super strict with their personal data and privacy.”
“I do believe that the consultancy that clients are looking for are the ones who can see beyond their expectations and offer solutions that not only create success for today but also for the long run. I am also confident that I will be able to leverage my extensive experiences to build on Ogilvy’s creative leadership and continue to generate more impact for our clients,” he added.
Nopadol Srikieatikajohn, chairman of Ogilvy Thailand said, “Chatree is a great example of the new generation of leaders who set new standards for every work that they do, with profound knowledge and experiences in the ever-changing Modern Marketing strategies and tactics, paired with a deep understanding of clients’ businesses. All of this makes Chatree the perfect person to lead our Strategy capability and pioneer new strategic offerings for our company and clients’ growth.”
