Singapore – Omnicom Media Group agency, OMD Asia Pacific today announced that it has successfully retained its position as Fonterra’s lead media agency in the region. The announcement comes off the back of a competitive tender process, where Fonterra’s media account was up for grabs in the Philippines, Indonesia, Malaysia and the Middle East.
Commenting on the wins, Maggie Choi, CEO of OMD Asia Pacific said: “Fonterra is a key client for OMD and we have enjoyed a close and successful relationship with them. Our objective at the start of the pitch process was to retain the Fonterra business in the markets involved and we are very proud to have done so.
It reflects the great work done by a range of people at OMD on the Fonterra business over a number of years.”
In the region, OMD manages the Fonterra media business in Singapore, Malaysia, Indonesia, the Philippines, Australia, New Zealand, Taiwan, Hong Kong, China as well as in the Middle East.