SHANGHAI, CHINA – Award-winning media agency PHD, part of Omnicom Media Group, today announced the promotion of Joey Zhao to the role of Chief Executive Officer of its China operations. Prior to this elevation, Zhao was PHD China’s Chief Operating Officer where he was instrumental in driving growth, operational efficiency and business transformation of the agency in the mainland, culminating in PHD China clinching the highly coveted media business for SAIC Volkswagen at the end of last year.
With over 15 years of management experience in a variety of industries and categories under his belt, Zhao honed his business acumen having worked for the Shanghai government, Shanghai Media Group as well as blue-chip multinational companies, consultancies and law firms in China. Prior to joining PHD China as Chief Operating Officer, Zhao was a partner at an investment group with a focus on marketing technology for China’s advertising, media, and communications industries.
Speaking on his appointment, Claudine Kwek, CEO of Omnicom Media Group China said, “Joey brings a refreshed mindset and a bold ambition to PHD China. Coupled with his diverse experience, he is well-placed to strengthen and optimise PHD China’s client-focused operating model, delivering incremental value for both our clients and the agency. With Joey at the helm, I’m confident PHD China will unlock new opportunities and build upon the momentum of our business in China.”
“Joey’s extensive experience across multiple industries, coupled with his knowledge of local market dynamics and culture, makes him an incredible source of inspiration for both our clients and our people,” said James Hawkins, CEO, PHD APAC. “Given his tenacity and leadership, I am excited to have Joey onboard as we continue to chart the success of PHD China and our clients in one of the most dynamic markets in the world,” he added.
Talking about his new role, Zhao said, “I am humbled by this promotion and by the same token, excited to lead the talented team here at PHD China. I am very much looking forward to leveraging my experience and helping our clients make the leap in a rapidly changing business landscape.”
Zhao is based in Shanghai and reports into Claudine Kwek, CEO of Omnicom Media Group China.
