SINGAPORE — PRecious Communications, a multi-award-winning integrated communications agency combining traditional and digital capabilities, has announced the appointments of key leaders in its regional team, to aid in the growth of the agency in the new normal.
“Proactively hiring leaders reflects our continuous commitment in strengthening capabilities in Southeast Asia as we face a new wave of growth. From a one-man team back in 2012, we have now become a full-fledged communications consultancy that thinks regionally and acts locally, and we are excited to empower more organisations through creative and innovative communications solutions in the digital age,” says Lars Voedisch, Managing Director, PRecious Communications.
Daniel Tan was recently appointed as Associate Director for PRecious Sparks, PRecious’ practice which supports and advises the startup ecosystem, from early stage to unicorns status on IPO; venture capital (VC) firms; and accelerators. In his role, he counsels a range of startup, VC and accelerator accounts around corporate communications, financial communications and integrated communications initiatives, while lending strategic support to other practices. A former journalist who has written for numerous regional publications, Daniel specialises in media relations and strategic communications across Asia Pacific. He has led both in-market and regional integrated communications initiatives and has previously served as the publicist for the UFC, where he drove communications campaigns in Asia.
In line with PRecious Communications’ thrust to strengthen its integrated communications capabilities and broaden its range of digital communications service offerings, PRecious has recently appointed John Paul Palileo as the agency’s Creative Director. A strategic brand builder and visual storyteller with a solid background in outcome-driven design across markets and more than a decade of experience across various advertising and marketing agencies in Southeast Asia, he has led teams in designing creative solutions and shaping brand personas through visual content. Some of the clients he has worked with include Unilever, WSG, Changi group, OCBC, FrankByOcbc, Chevrolet, FedEx, Visa, WWF to name a few. His projects have received recognition across the region and globally in numerous awards shows such as D&AD, Cannes, One Show, Markies, Adfest, Clio and Spikes.
PRecious Communications has likewise recently appointed Georg Ackermann as its new Content Lead, helming the newly formed content marketing team. Georg has worked for nearly two decades with leading media organisations in Europe and Asia. At Dow Jones, he managed and produced curated newsletters and in-depth media analysis reports for clients in government, political, and sports associations, as well as major companies in a wide range of industries. He contributed data visualisations to the Wall Street Journal. Most recently, he has been a managing editor with KrASIA, covering the startup and tech ecosystem in Southeast Asia.
“With more brands trying to get their marketing, communications and content mix right across Southeast Asia, we’re seeing a greater need to tailor our approach and offerings and offer counsel beyond our core offerings. Our investment in hiring and developing talent enables us to not only better seize opportunities, but also provides us with more ways to delight our clients by deepening our collaborative efforts,” says Prayaank Gupta, Vice President, Growth & Innovation.
PRecious Communications actively plans and executes client communications programmes across Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. It has seen rising demand from local, regional and global brands to execute campaigns across Asia-Pacific. In 2019, the agency joined the GlobalCom PR Network, an association of 70 independent PR agencies in 60 countries worldwide, serving as its Southeast Asia representative.
Find out more about PRecious Communications here.
