BEIJING, CHINA — Publicis Groupe China recently announced three senior appointments to further strengthen the Publicis Communications Beijing’s “Power of One” work model and provide clients with exclusive and tailor-made marketing solutions.
Ng Tian It, appointed as Chief Creative Officer of Publicis Communications Beijing, will reinforce the creative team, enhance creative effectiveness, improve creative strength, and elevate its position in the industry.
Sure Liu, appointed as Chief Integration Officer of Publicis Communications Beijing and Head of Nestlé Business, will accelerate the transformation of Publicis Communications Beijing to a new platform- based media communication and lead the Nestlé team to enhance creativity, strategy, and execution capabilities in various fields in the platform world.
James Yang, appointed as the Managing Director of Digitas Beijing, will focus on providing end-to-end consumer experience management delivery, building a business intelligence system, and tailoring consumer experience management solutions in line with business scales.
Ng Tian It Appointed as Chief Creative Officer of Publicis Communications Beijing
Tian It boasts nearly 30 years of extensive creative experience and deep knowledge in the advertising industry. He used to be Creative Director of Saatchi & Saatchi and Leo Burnett earlier in his career before being promoted to Chief Creative Officer of Saatchi & Saatchi Beijing (2012- 2015). He also served as the Executive Creative Director of Publicis Groupe Singapore from 2019 till the end of 2021. His client list includes McDonald’s, Unilever, Mars Foods, Procter & Gamble, Nestlé, Qualcomm, IKEA, Mercedes-Benz, Singapore Airlines, Citibank, Singapore Health Promotion Board, MasterCard, and other renowned brands. The cases he led has won many important local and international awards in the industry, including Cannes, Spikes Asia, D&AD, One Show, Clio, China 4As Awards, Effie Awards, Longxi Awards, etc. Moreover, he judges in leading international and local awards.
Tian It, Chief Creative Officer of Publicis Communications Beijing said, “I’m always in awe of the sublime beauty in tandem. Such as how the most enduring creativity would come from reaching for the stars and staying grounded at the same time. And how breakthrough can be achieved with a healthy blend of wisdom and curiosity. Or the opportunity to return to Publicis Communications China and work with Oliver Xu for a second stint. Not to mention to continue doing all these under the Power of One – the epitome of perfection in tandem.”
Sure Liu Appointed as Chief Integration Officer of Publicis Communications Beijing and Head of Nestlé Business
Sure Liu boasts several years of experience working in digital business transformation and professional integration. He has been involved with companies in various creative fields including traditional advertising, public relations, digital marketing, social communications among others. As a next generation leader in new media environment, Sure Liu will help Publicis Communications Beijing enhance and integrate the delivery capabilities of social communication, content studio mode, new e-commerce platform and experiential marketing in the platform world, which is to match the transformation needs of major clients. His client list includes Nestlé, P&G, Unilever, FAW-Volkswagen, Audi, Mercedes-Benz, BMW, Lenovo, HP, JD.com, Didi, Mengniu, Moutai, Bayer etc.
“From overseas to China, from brand consulting to creative, PR, digital and social projects, I have experienced ten years of changes caused by technological innovations”, Sure Liu, Chief Integration Officer of Publicis Communications Beijing and Head of Nestlé business, said. “I am very happy to join Publicis Groupe, and Nestlé is one of the core businesses. The two are partners in global marketing innovation. I hope to gain a deeper understanding of the business needs and help create more value for clients through ‘Power of One’ model. Meanwhile it is a big honor to have the opportunity to carry out comprehensive business integration and digital innovation under the leadership of Oliver Xu.”
James Yang Appointed as Managing Director of Digitas Beijing
As a senior brand expert, James Yang has devoted himself to the research and consulting services of brand positioning, brand structure, brand management, consumer insight, innovation strategy and consumer experience for many years. Before the appointment, he was Head of Nestlé business at Publicis Groupe. In his new position, he will explore and manage the full-cycle ecosystem through end-to-end consumer experience management solutions, improve return on investment, and effectively drive clients’ business growth. At the same time, he will continue to run Nestlé’s Consumer Experience Management business and expand the solution to more clients. The list of his clients includes Beijing Hyundai, Mercedes-Benz, Sinopec, Sinochem, COFCO, China CITIC Bank, China Construction Bank, Minsheng Bank, China Radio International, BBC, Dong’e Ejiao, Mengniu, YILI, Lenovo, Legend Capital, Reckitt Benckiser, FRESH, Vanke etc.
Digitas Beijing origin team comes from Publicis One Nestlé team. In the past years, together with the client, the team kept renovating and innovating, successfully transforming Nestlé Infant Nutrition from a typical CRM program to a business solution platform, which not only can enhance consumer experience by data and marketing automation, but also support business by unifying and digitizing channel management. These empowered sales channel and provide business intelligence to clients.
James Yang, Managing Director of Digitas Beijing, said: “The origin team is thrilled to join Digitas. It will allow us to embrace more innovative thinking from the network around the world, focus on helping the client’s digital transformation supported by Data, UX, Technology and Creative, and explore more inspiring opportunities in the digital era and make more transformation together with future partners.”
Ng Tian It, Sure Liu and James Yang are all based in Beijing, and report directly to Oliver Xu, President of Publicis Groupe North China.
Oliver Xu, President of Publicis Groupe North China said, “From the launch of Publicis Marketing Consulting practice last year, to the establishment of Digitas Beijing office this year, we are constantly trying to develop new business while increasing creative strength. I am glad to have such a highly respected creative professional as Ng Tian It back to Beijing, and welcome Sure Liu to join our family. Meanwhile the appointment of James Yang will accelerate the digital transformation, which will be new business growth opportunity for us. Their diligent pursuits of creative and digital breakthroughs, plus with deep understanding of local market, will surely unleash brand potential in the new platform world.”
Arto Hampartsoumian, Managing Partner and Executive Chairman of Publicis Groupe China said, “Publicis Communications Beijing continues to evolve their capabilities by offering our clients more comprehensive marketing solutions with a suite of innovative products integrating media, data, technology and creativity. I am confident with our new structure and leadership in place we will better support our clients’ businesses by offering a more sustainable and digitally led ecosystem of services.”
