SHANGHAI, CHINA – Publicis Groupe announced today the appointment of Anna Chitty as Chief Executive Officer of Starcom China. Anna will take responsibility for management and operations of Starcom in China, creating innovative client communication strategies that will drive their business growth. Anna Chitty will take up her new role in March.
Anna Chitty has over 27 years’ experience in the communications industry in key markets including China, USA, Australia and New Zealand, spending the most recent 14 years of her career in China. Before joining Starcom, she led PHD China as CEO. Her previous experience included key management positions across Omnicom Media Group in China and USA, working with clients such as Unilever, Volkswagen, Huawei, TikTok International, HSBC and HP. Anna is a well-known female leader in the industry, and has been awarded with multiple Agency of the Year honours, along with recognition as Campaign Magazine’s Planner of the Year, Women to Watch and Campaign Asia’s Women Leading Change Awards.
Jane Lin-Baden, Managing Partner APAC and CEO North Asia, Publicis Groupe says, “At Publicis Groupe we believe media is one of the key growth drivers for brands. At its foundation, Starcom has long-standing and trusted relationships with reputed clients. It has a vibrant and inclusive culture fueled by innovation that is accountable for growth. Starcom’s agile and talented media teams have been working closely with our key clients, including P&G, ABI, Disney, Mead Johnson and McDonald’s, to create new growth opportunities. Anna is a respected leader with a rich and diverse experience. With her at the helm of Starcom, I am certain we will continue to inspire our clients, our people and the industry.”
On joining Starcom, Anna added: “Starcom is a company that advocates Human Experience, and this connects strongly with my personal philosophy on the value of communication. We live and work in an era where consumers have an abundance of options that compete for attention, and it is more important than ever for brands to connect with consumers in meaningful ways. I am looking forward to working with the Starcom and Publicis Groupe team to make a contribution to the achievements of the agency and ongoing success of the business.”
