SINGAPORE — Reprise, IPG Mediabrands’ global performance marketing agency, has announced the appointment of Pippa Berlocher to the newly created role of President, Reprise APAC.
A media veteran with strong global experience, and awarded one of the Top 50 APAC Women Leaders by CMO Asia, Berlocher joins Reprise from her prior role as Head of Media APAC for Merkle DWA where she was responsible for developing and implementing the Merkle B2B offering across APAC (including brand strategy, creative & content, eCommerce, research and CRM).
In her new role as the President of Reprise APAC, Berlocher will be responsible for the business performance and vision implementation for the growing Asia Pacific region with a focus on new business development, and new product and service capabilities, working in close collaboration with its Mediabrands partner agencies UM and Initiative.
Under Berlocher’s regional leadership Reprise will develop new tools and approaches that help clients optimize their media budgets, streamline their customer experience, and orchestrate the content they develop for customers along the customer journey. Including a continued focus on growing and developing Reprise Commerce, the company’s dedicated eCommerce group.
“With the industry moving at a newly accelerated pace we have been investing ahead of the curve in growth areas like eCommerce, experience design and performance content, while at the same time taking tangible steps towards creating a safe and responsible media environment for advertisers and consumers alike,” said Dimitri Maex, Global CEO Reprise. “We are thrilled to welcome Pippa onboard at Reprise as an energetic and entrepreneurial leader who embodies the Reprise values, and can help position Reprise and our agency network at the forefront of this positive change.”
Berlocher commented: “I’ve been interested in Reprise since first learning about the Media Responsibility Index work it leads with Mediabrands, taking material steps to help forge positive changes across our industry. I am really passionate about delivering excellence to our clients and business, and excited for the opportunity to do this using Reprise’s best in class solutions! I’m looking forward to leading a phenomenal and high performing team across APAC.”
Berlocher will replace Ben Poole, prior Managing Director of Reprise APAC who leaves Mediabrands towards the end of July for a new opportunity (to be announced). “Ben leaves Reprise in a strong position, with diversified and growing revenues, record client satisfaction scores, and solid industry penetration as evidenced in Campaign Agency Report Card,” said Leigh Terry, CEO Mediabrands APAC. “He goes with our thanks and best wishes for the next chapter of his career.”
Pippa Berlocher’s appointment is effective Monday 2nd August, she will be based in the agency’s regional headquarters in Singapore and report to Mediabrands APAC CEO Leigh Terry, and Reprise Global CEO Dimitri Maex.
