MANILA, PHILIPPINES — Samsung Electronics Co. Ltd. announced today the appointment of Minsu Chu as the new President of Samsung Electronics Philippines Corporation (SEPCO).
With over two decades of experience including 11 years in Samsung, Chu most recently held the role of President of Samsung Electronics New Zealand. Having been the business director of the Mobile business in SEPCO from 2014 to 2018, he will return to the Philippines to head Samsung’s local subsidiary.
“I am very pleased to return to Philippines which I have long considered as my second home. This country has immense potential with its dynamic economy and a large and young population,” said Chu. “Even with the unprecedented global crisis, the country has remained resilient and has already shown signs of strong recovery, putting economic growth back on track.”
Chu’s appointment comes on the heels of a robust business performance of Samsung Philippines despite substantial impact from the pandemic. As the new head of the local business, Mr. Chu aims for a stronger synergy between its different business units Mobile, Visual Display, and Digital Appliances to reflect the company’s ongoing commitment to creating new and meaningful experiences for customers. “We need to strengthen our capabilities and operations to be more responsive to the changing consumer sentiments and habits in order to cement our leadership in the local consumer electronics industry,” he added.
Samsung Electronics recently announced a newly merged Device eXperience (DX) Division, which comprises the Visual Display Business, Digital Appliances Business, Health & Medical Equipment Business, Mobile eXperience (MX) Business, and Networks Business.
