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People: SoCheers appoints Aanchal Kohli as Head of Corporate Communications

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MAHARASHTRA, INDIA — SoCheers, a digital-first full-service advertising agency based out of Mumbai, appoints Aanchal Kohli as Head – Corporate Communications. Aanchal comes with 10+ years of experience in the field of journalism and corporate communications. Having started her career as a journalist she has given much to the media industry covering the nuances of the Advertising and the Entertainment industry.

In her current role at SoCheers, being a part of the agency’s corporate communications vertical, she will be focusing on strengthening the agency’s internal and external communications along with award participations, therefore expanding its media outreach at global platforms.

Commenting on the appointment, Aanchal Kohli, Head – Corporate Communications, SoCheers said, “I am really excited for my new endeavour with SoCheers and given that it has been off to an amazing start, the journey looks pretty good from where I am standing. I am eagerly looking ahead to bringing something new to the table, seeing the agency reach newer heights and further strengthening the mark that it has already made for itself in the industry. A genuine shout-out to Mehul Gupta (Co-Founder & CEO, SoCheers) and Rajni Daswani (Director – Brand Experience & Digital Marketing, SoCheers), along with the entire #cheersquad, for welcoming me into the family with utter warmth and joy.

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I can say with utmost confidence that it indeed feels like the start of something cheerful!”

Prior to SoCheers Aanchal Kohli was with Adfactors, WATConsult & Enormous Brands.

Rajni Daswani, Director – Brand Experience & Employee Engagement, SoCheers said, “At SoCheers, we have always believed in continuously upscaling ourselves as a team, bringing on board strong experts in each field from the industry at large. Aanchal comes with a truck-full of industry experience and invaluable perspective and we are extremely excited about building a strong PR & Communications department under her leadership. Her expertise in previous agencies and with multiple clients will help the agency widen its avenues at various national and international platforms, along with building and strengthening SoCheers’ media presence.”

SoCheers:
SoCheers is a digital-first full-service advertising and marketing agency operating with the sole vision of expanding the reach of brands by effectively bridging the space between technology and creativity.

SoCheers was founded by Mehul Gupta and Siddharth Devnani in 2013 as a social media agency. With a lean, young, and dynamic workforce of 130+ employees, SoCheers is always directed towards creating not only marketing campaigns, but experiences for their clients which includes prominent brands like Amazon Prime Video, Nickelodeon, TCS, Lupin, Star Group, Jubilant Foods, Niantic Labs and more. The agency has made a mark at various award shows across the globe for their impactful campaigns. Some notable accolades include Webbys Honoree Honoree, ET Shark Awards 2020, YouTube Works 2021, ET Spott Awards 2021, and Kyoorius 2021.

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