MANILA, PHILIPPINES — The management of The Philippine STAR is pleased to announce the promotion of Jay R. Sarmiento as sales and marketing director of the Philstar Media Group effective February 1, 2022. The Group includes The Philippine STAR, Pilipino Star Ngayon, and BusinessWorld, where Sarmiento is also the sales and marketing head.
A veteran of the newspaper industry with over 30 years of combined experience in market research, corporate communications, events management, marketing, and sales which has earned her a deep understanding of the Philstar Media Group’s needs, Sarmiento represents The STAR in the United Print Media Group (UPMG), the premier association of major publication companies in the country, where she sits as the incumbent Vice-President. She is also active in various industry associations such as the Ad Standards Council, Philippine Association of National Advertisers, Philippine Marketing Association, and the Advertising Foundation of the Philippines.
She joined The STAR’s Research team in 1990 after earning a BS degree in Statistics at the University of the Philippines. She later headed the department before being appointed corporate communications manager in 1998.
In 2016, STAR president and CEO Miguel Belmonte tapped Sarmiento to join BusinessWorld in tandem with STAR EVP Lucien Dy Tioco to help revitalize the business paper’s sales and marketing efforts following its acquisition by The STAR. Among the projects she spearheads are the highly-successful BusinessWorld economic forums, which have become flagship events for the business community.
As director for sales and marketing, Sarmiento helps lead the group in providing value to business partners who leverage The STAR’s wide reach as a highly trusted and respected news brand.
