SINGAPORE — TBWA\Singapore has promoted Mandy Wong to the role of managing director, with immediate effect.
Mandy, who was promoted to managing partner in early 2019, has been with the TBWA\ Collective since 2001, working out of Malaysia and Singapore.
Mandy will continue to work in partnership with the executive management team and work directly with the CEO Ara Hampartsoumian, to preside over all aspects of the agency business – people management, financial planning, productivity and operations.
In her role as managing partner, Mandy has been pivotal to setting the standard for industry best practice in TBWA\ Singapore’s transition to remote working and return-to-office protocol during the Covid-19 era, enabling the agency to continue operating and delivering an optimal level of productivity to our clients.
In her newly appointed role, Mandy will continue to lead a critical task force for the agency’s Covid-19 protocol in addition to her responsibilities of overseeing client management among key stakeholders, brand management efficiency, effective resource management and operations management to consistently improve the agency’s overall internal process.
Mandy started her career with TBWA\ Kuala Lumpur as an entry level account executive on the global Tourism Malaysia business.
In recognition of her exceptional work ethic and reputation over four years, Mandy relocated to TBWA\Singapore as account manager to manage another piece of global business – Standard Chartered.
After a decade of successfully managing the Standard Chartered brand across Asia, Middle East and Africa, Mandy was part of the winning pitch team on the Singapore Tourism Board business and led the agency team on the launch of Singapore’s new global destination brand ‘Passion Made Possible’.
Under her leadership, the ‘Passion Made Possible’ campaign has been recognized at multiple global and local creative effectiveness awards – including APAC Effies, AME Awards, CCA Gongs and WARC Awards.
During Mandy’s leadership, TBWA\Singapore received the highest honour in local and regional Agency Awards including Marketing Magazine’s Overall Agency of the Year for three years running and Campaign Magazine’s Creative and Integrated Agency of the Year between 2018 to 2020.
Mandy is also a key member of the TBWA\ Collective’s ‘Take the Lead’ initiative, with the aim of making real, meaningful change across the Collective to become a more balanced and inclusive culture at all levels.
Said Ara Hampartsoumian, CEO, TBWA\Group Singapore: “I’m incredibly proud to promote Mandy to the managing director role, one that she truly deserves given her monumental efforts and contributions to TBWA\Singapore over the years. We’re lucky to have her on our humble pirate ship and look forward to her leadership and relentless energy as we propel ourselves into the next phase of Disruption.”
Said Mandy Wong: “TBWA\ has always provided a uniquely nurturing environment which has supported me and enabled me to fulfil my ambition and career goals. I am incredibly proud of my journey and to have reached this milestone alongside mentors who inspire me every day. My focus is to now continue that legacy for the next generation of TBWA\ Singapore’s leaders.”
