NEW YORK– The One Club for creativity is bringing back A Creative Perspective, a video series offered digestible glimpses into the minds of many noted industry professionals and the latest addition in the roster is Susan Hoffman.
Hoffman is the co-chief creative officer of Wieden+Kennedy where she has been for the last 25 years.
Known for being dissatisfied unless the work feels fresh and interesting, Hoffman’s perspective has made it into the ads for: Nike, Microsoft, Cartoon Network, the Paramount Hotel, Miller High Life, Coca-Cola, Heineken, Google and Target.
“I like to simplify things to bite-sized, so my bite-sized is giving people support,” Hoffman said. In the video, she also read a letter from her boss Dan Wieden, a personal reminder on how important it is when somebody cares.
She further talked about lessons in empathy, validation, and support. Watch the full video below:
