KUALA LUMPUR, MALAYSIA — TBWA\Malaysia’s managing director Yee Hui Tsin, has been promoted to the role of Chief Executive Officer, with immediate effect.
President TBWA\Asia, Sean Donovan commended; “Hui Tsin’s vision in driving transformation over the last two years, resulted in positive growth for the agency.
Donovan elaborated; “I’m happy Hui Tsin’s immense contribution to TBWA, not only in Malaysia but the broader region, has been recognised and rewarded with her promotion to CEO.
“Hui Tsin embodies the values our best leaders aspire to live by: client centric, creativity disruptive, future focussed but importantly, also humility, nurturing and caring. She has built an incredible team in Malaysia that delivers amazing work and growth for our clients.”
Throughout the pandemic, Hui Tsin disrupted and evolved the agency’s way of thinking. Adapting and embracing the elevated demands the environment and policy placed on all business throughout 2020. Hui Tsin augmented the agency’s offering by investing in her people and capabilities such as BOLT, 65dB, Design X Disruption (DXD) and in-depth thought leadership programme, Halal Wave.
As a result, Hui Tsin created a more creative and diverse environment where her teams flourished, while bolstering the agency’s client roster; U Mobile’s prepaid business, Lazada, PepsiCo, Abbott Nutrition, Baskin Robbins and Sarawak Tourism for the China market.
Yee Hui Tsin credits the year’s achievement to the agency’s inherent Disruptive culture; “Our team remained resilient and committed. Although working apart their communication remained open, inclusive and decisive. They’ve been incredible, performing beyond my expectations and delivering impactful creative solutions for all our clients.”
Yee Hui Tsin is co-chair of the Malaysian Effie Awards, a council member of the Malaysia 4A’s and continues to lead the Omniwomen Malaysia Chapter with fellow Omnicom colleagues.
