SINGAPORE — PRecious Communications, an award-winning multi-market integrated communications agency, has unveiled PRecious IMPACT, a strategic initiative to strengthen its content, digital marketing and social media capabilities. The agency appointed industry veteran Pauline Yoong as the PRecious IMPACT Regional Head to spearhead this transformative strategy.
Pauline brings over 20 years of agency experience in creative, advertising, and digital marketing, having held senior roles in Strategic DigitaLab and Godfrey Q, providing strategic leadership in the marketing, execution, and optimization of several brands across Asia Pacific and Japan. Her appointment reinforces PRecious Communications’ mission to expand its services and stay at the forefront of the industry’s evolving landscape.
“Today, clients are less concerned about formats or channels. What matters most is the end goal – the impact to help them reach their business objectives. We have created award-winning social media and digital content for several years. Now, with IMPACT, we bring that deep understanding of the evolving needs of the digital age to deliver tangible and lasting results,” said Lars Voedisch, Founder and Managing Director of PRecious Communications. “We identify the ‘watering holes’ of brands’ target audiences and identify the trigger moments to engage them there. That could be authentic executive thought leadership on LinkedIn or an influencer campaign for expecting mothers on TikTok.”
PRecious IMPACT will help brands navigate the complex landscape through memorable campaigns leveraging digital strategy and marketing, social media management, content strategy, and thought leadership, along with executive branding and profiling.
The existing Content, Strategy, and Insights team will become part of PRecious IMPACT, reinforcing PRecious Communications’ commitment to a unified and synergistic approach. To date, the team has worked with clients across travel & tourism, cybersecurity, technology, automotive, FMCG – across MNCs, start- and scale-ups to NGOs such as the Singapore Computer Society, Lufthansa, and Tiger Brokers, providing them with tailored digital solutions so they can effectively reach their intended audience.
“In the fast-paced digital age marked by rapid changes and emerging trends, PRecious IMPACT prioritizes continuous innovation in storytelling techniques and communication strategies. Our goal is to keep brands in sync with the ever-evolving digital landscape. We are committed to delivering measurable results by ensuring that the outcome of each communication strategy is quantifiable,” said Pauline Yoong, Regional Head of PRecious IMPACT.
“PRecious IMPACT service offerings will further enhance the value of public relations, by providing an integrated approach of utilizing earned, owned, shared, and paid media to drive our clients’ business objectives. We are looking to create an impact in the work we do, and for the brands we work with,” she added.
This strategic addition elevates the agency’s ability to foster impactful connections, empower brands, and unlock new possibilities for success, aligning with PRecious Communications’ mission to stay at the forefront of industry trends and client expectations.
