SINGAPORE — PRecious Communications, an award-winning multi-market integrated communications agency, celebrates another significant milestone in its second decade as it unveils a new executive leadership bench. This strategic move comes on the heels of recent senior appointments and underscores the agency’s commitment to building a client-centric, robust proposition across Greater Southeast Asia.
“We looked into the changing requirements of our clients, what new generations of colleagues are expecting from their employer, and generally what is needed to strengthen PRecious for the next phase of growth along an integrated marketing communications value chain. The new senior leadership team’s wealth of experience, spanning major brands and industries, allows us to not only build upon our decade-long foundation but also to evolve and innovate as we navigate the ever-changing communications landscape,” said Lars Voedisch, Founder and Group Chief Executive Officer of PRecious Communications.
Lars furthered, “Together with our existing leadership team across the region, they will play a pivotal role in shaping and improving our agile delivery methodologies, refined through years of collaborating with challenger brands, fast-growing startups, and established companies. This positions us to effectively adapt, innovate, and consistently delight our clients with tailored, integrated solutions and exceptional service.”
Allanjit Singh joins PRecious as Chief Commercial Officer (CCO), leveraging two decades of industry expertise to develop and deliver against enhanced growth strategies across the award-winning independent agency. Allanjit will be tasked to implement a refreshed client-centric operating model that focuses on delivering specialized counsel and best-in-class solutions from across the network as PRecious simultaneously invests in talent and key partnerships in each market.
“The next phase focuses on leveraging recent investments in talent and capabilities, allowing PRecious teams to function as strategic partners to clients and focus on business outcomes through our integrated delivery models. Our established regional presence is optimally positioned to drive client success across the full spectrum of executions. This has involved implementing new workflows where necessary, refining onboarding processes, and employing innovative approaches to address evolving client needs,” said Allanjit.
The newly-minted CCO previously led high-performing agency teams at Havas and Zeno, delivering integrated communications programs across various industries. He also served as strategic counsel to senior executives at global brands such as Lenovo, UPS, Unilever, and Marriott International as well as with a range of local government ministries and statutory boards. This broad experience has equipped him with the insight to tailor solutions effectively for different client roles.
Alongside Allanhit, PRecious also welcomes Shio Jyh Huat as Chief Financial Officer and Sharon Koh as Regional Head for People and Culture. Together, they form a dynamic leadership team poised to drive the agency’s strategic vision forward, combining expertise in financial stewardship, operational excellence, and nurturing a vibrant organizational culture.
“My objective is clear-cut: to elevate our offerings for both our team and clients. By deeply listening and comprehensively understanding PRecious – its people, operations, and opportunities for growth – we can cultivate a culture and environment that effectively serves both our team and clients. This encompasses refining processes, optimizing hiring and retention strategies, fostering motivation, and enhancing benefits provision,” Sharon explained.
With over 20 years of experience in people, client, and revenue management roles across advertising, media, and digital networks such as WPP, Omnicom Group, Dentsu, Publicis Groupe, and Havas Worldwide, Sharon brings a blend of heart, authenticity, and expertise to her role. Her extensive background includes a track record of transforming and reinventing teams, ensuring a strong foundation for success.
Meanwhile, Shio will apply his 20-year expertise to enhance the group’s fiscal discipline and commercial model. Having operated as Chief Financial Officer in leading agencies such as Ogilvy, Grey, and Publicis Groupe, he has a track record of improving the financial health of agency teams across Southeast Asia markets.
“As CFO, my primary focus will be to build on the strong foundation established by PRecious over the past decade. This entails implementing robust financial procedures and operational processes to enhance the group’s overall performance and profitability. Ultimately, my goal is to ensure that PRecious continues to thrive, enabling us to further invest in our people, expand our capabilities, and deliver exceptional value to our clients,” Shio commented.
With the newly-appointed executive team, PRecious Communications is poised to embark on a new chapter of success. This infusion of fresh perspectives and seasoned leadership not only strengthens the agency’s capabilities but also instills a renewed sense of vigor and innovation within the organization.
