SINGAPORE – Publicis Groupe Asia Pacific is pleased to announce the appointment of Suhaila Hobba as its APAC Global Client Partner – Transformation. Suhaila will be based in Singapore, reporting to Asia Pacific CEO Jane Lin-Baden.
Suhaila will join the community responsible for leadership and transformation of Publicis Groupe’s key global clients in Asia Pacific. She will collaborate with capability leads and in-market champions to develop strategic approaches and deploy transformation solutions across key clients in service of their growth agenda. This includes integration and adoption of Publicis Groupe’s AI technologies with tangible impact in line with the dynamic APAC landscape.
Having relocated from Los Angeles to Singapore, Suhaila joins Publicis Groupe after a 25-year career as a global media executive that spanned agency leadership, ad tech sales, and client-side transformation. Recognised for her strategic vision and valued for her expertise in bridging perspectives to drive meaningful change, Suhaila has held roles at organisations such as Amazon, Yahoo, Omnicom and IPG.
Most recently, Suhaila served as Chief Media Officer at OMD USA, where she led the agency’s media practice, connecting media, content, and commerce to accelerate growth for clients. Prior to that, she was the Global Head of Digital for Amazon’s in-house agency, MODE, where she built capabilities from the ground up, focusing on programmatic and paid social media activation. For the past decade, Suhaila has honed her ability to integrate data, technology, and emerging opportunities to help position organisations for sustained success in the dynamic marketing space.
“I’m thrilled to join Publicis Groupe at a time when its investment in AI and innovation is leading the way in transformation. By harnessing strategic vision in combination with technology and AI, we can deliver meaningful impact for our clients. I look forward to working with the teams across the region to dive deep into our clients’ businesses, uncover opportunities, and help them accelerate growth and scale,” said Suhaila Hobba, APAC Global Client Partner – Transformation, Asia Pacific, Publicis Groupe.
“As we accelerate our growth in 2025, we have made strategic hires to strengthen our regional leadership team. We are delighted to welcome Suhaila Hobba to the Publicis family and I am confident that Suhaila’s global experience and expertise will be a great asset to our team in empowering clients in their transformation agenda,” said Jane Lin-Baden, CEO, Asia Pacific, Publicis Groupe.
Publicis Groupe Asia Pacific is a leading strategic business and communications consultancy that provides effective solutions that address business challenges. Anchored by its purpose to be an enabler of businesses, it supports brands in their aspiration to achieve sustainable growth and create positive impact in the world. As a global industry leader in communications and a trusted business partner, it leverages the combined strengths of its powerhouse capabilities to deliver competitive and smart offerings in the areas of Communication, Media, Data and Technology. It operates in 15 markets in Asia Pacific.